quietmoneyPlaymusictheory
play_music_theory: a visual instrument that maps notes, chords, geometric shapes and time to each other, playable in a browser or a phone app.
Tala Rae SchlosOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: buy.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- play_music_theory: a visual instrument that maps notes, chords, geometric shapes and time to each other, playable in a browser or a phone app.
- Users
- Music lovers and beginners who want to understand music theory intuitively
- Positioning
- "Music theory you can see," made by artist Tala Schlossberg, with a novel format
- Pricing
- Free to play in the browser; upgrade $4.99 (billing type not stated) Free tier: yes Source: Existing
- Prices on site
- Upgrade $4.99 (billing type not stated)
- Team
- solo
- Acquisition entry points on site
- app store
- Price source
- playmusictheory.net
2. Channelswhere new users come from and what the traffic looks like
New-user source: Social media (Organic social). Social 38.3% (X, Facebook, YouTube, spread by demo videos), direct 46.3%, search 9.3% which is mostly brand keywords (brand keywords 55.6%). Referrals come from sheezy.art 1.05%, vk.ru 1.02% and threads.com 0.91%.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| 38% | |
| Other | 62% |
Direct + brand search 56%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 43.87% |
| Brazil | 6.05% |
| Korea, Republic of | 4.56% |
| Indonesia | 4.25% |
| United Kingdom | 3.93% |
Language
English
Social sources
X (Twitter), Facebook, YouTube
Keywords
129 keywords · brand ~56% · organic 99.97% / paid 0.03%
| Similarweb top 5 keywords |
|---|
| play music theory |
| playmusictheory |
| play_music_theory |
| playmusictheory.net |
| play music theory.net |
Referring sites
14 referring sites
| Site | Share of referrals |
|---|---|
| sheezy.art | 1.05% |
| vk.ru | 1.02% |
| threads.com | 0.91% |
Referrer categories
| Category | Share of referrals |
|---|---|
| News & Media Publishers | 31.11% |
| Music | 3.82% |
| Humor | 2.13% |
| Video Games Consoles and Accessories | 1.97% |
| Programming and Developer Software | 1.02% |
Site metrics (Similarweb, last month)
- Visits MoM
- 0%
- Country rank
- Indonesia #4939
- Bounce rate
- 52.56%
- Pages / visit
- 2.98
- Visit duration
- 00:03:57
- Industry
- Unknown
- Top 3 channels
- Organic Social › Direct › Organic Search (top channel 38.27%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Launch platform”
Similar sitessame category, also growing via Social media
FAQ
How many checkout visits does Playmusictheory get per month?
About 8,744 last month (Similarweb estimate), #337 of 606; the month before was 188. Opening checkout is not paying, so this is not revenue.
Where do Playmusictheory's new users come from?
New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like Social 38.3% (X, Facebook, YouTube, spread by demo videos), direct 46.3%, search 9.3% which is mostly brand keywords (brand keywords 55.6%). Referrals come from sheezy.art 1.05%, vk.ru 1.02% and threads.com 0.91%.
How much does Playmusictheory cost?
Free to play in the browser; upgrade $4.99 (billing type not stated)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.