SAT, ACT, and AP prep platform with a question bank, full-length mock exams, score analytics, and study planning, plus college application essay feedback.
OnePrep startedOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“'Use free public resources before creating an account' (free access, not a growth loop)”Quote from the site
New-user source: Social media (Organic social). Direct 65.3%, search 26% (brand keywords like oneprep, oneprep sat at 91.3%), social 5.2% (YouTube, Instagram, Reddit); referrals include threads.com and the old domain oneprep.xyz. New users come mainly from student word of mouth and social platforms; existing users return directly to practice.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| 5% | |
| Other | 95% |
Direct + brand search 91%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 67.47% |
| Uzbekistan | 5.2% |
| Kazakhstan | 4.93% |
| Pakistan | 4.22% |
| Saudi Arabia | 3.03% |
English
YouTube, Instagram, Reddit
8.3K keywords · brand ~91% · organic 99.1% / paid 0.9%
| Similarweb top 5 keywords |
|---|
| oneprep |
| one prep |
| oneprep sat |
| one prep sat |
| oneprep xyz |
7 referring sites
| Site | Share of referrals |
|---|---|
| stripe.com | 1.42% |
| threads.com | 0.77% |
| oneprep.xyz | 0.71% |
| Category | Share of referrals |
|---|---|
| Education | 38.41% |
| Computers Electronics and Technology - Other | 1.42% |
| Social Media Networks | 0.77% |
About 8,596 last month (Similarweb estimate), #379 of 606; the month before was 9,010. Opening checkout is not paying, so this is not revenue.
New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like Direct 65.3%, search 26% (brand keywords like oneprep, oneprep sat at 91.3%), social 5.2% (YouTube, Instagram, Reddit); referrals include threads.com and the old domain oneprep.xyz. New users come mainly from student word of mouth and social platforms; existing users return directly to practice.
Free $0/month (10 AI credits per week); Plus one-time $115 (limited offer until 2026-11-08), plus higher tiers (existing data truncated)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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