quietmoneyCognito
Free revision platform offering video lessons, revision notes, flashcards, quizzes and past papers for GCSE, A-Level, IB and AP subjects.
Cognito, a UK GOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Free revision platform offering video lessons, revision notes, flashcards, quizzes and past papers for GCSE, A-Level, IB and AP subjects.
- Users
- UK GCSE/A-Level students, plus international IB/AP candidates
- Positioning
- Free + brand awareness from huge YouTube reach (claims 184 million views), with courses split by exam board
- Pricing
- Free to sign up and use; the FAQ mentions a Pro subscription, price not found Billing: subscription Free tier: yes
- Price source
- cognito.org
“'Get started – it's FREE!'; XP counter but no leaderboard; '184 million+ views on YouTube'”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Social media (Organic social). Direct 60.6%, search 29.5%; search terms are essentially brand keywords (90.2%, cognito, cognito login); social 5.9% from YouTube, TikTok and WhatsApp; referrals include cognitoresources.org, satchelone.com (a school homework platform) and physicsandmathstutor.com. Returning users are students coming back to practice on their revision cycle.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| 6% | |
| Other | 94% |
Direct + brand search 90%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United Kingdom | 57.82% |
| United Arab Emirates | 5.45% |
| United States | 5.11% |
| Pakistan | 4.8% |
| India | 2.57% |
Language
English
Social sources
YouTube, TikTok, WhatsApp Webapp; Messaging: WhatsApp
Keywords
3K keywords · brand ~90% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| cognito |
| cognito login |
| cognito science |
| cogneito |
| cognito maths |
Referring sites
9 referring sites
| Site | Share of referrals |
|---|---|
| cognitoresources.org | 4.08% |
| satchelone.com | 2.36% |
| physicsandmathstutor.com | 1.23% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Education | 32.21% |
| Programming and Developer Software | 25.87% |
| Math | 0.92% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 1.2M (3 months)
- Visits MoM
- +64.6%
- Country rank
- United Kingdom #2015
- Category rank
- Education #43
- Bounce rate
- 31.61%
- Pages / visit
- 5.74
- Visit duration
- 00:07:32
- Industry
- Education
- Top 3 channels
- Direct › Organic Search › Organic Social (top channel 60.63%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Existing audience”
Similar sitessame category, also growing via Social media
FAQ
How many checkout visits does Cognito get per month?
About 17,192 last month (Similarweb estimate), #163 of 606; the month before was 414. Opening checkout is not paying, so this is not revenue.
Where do Cognito's new users come from?
New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like Direct 60.6%, search 29.5%; search terms are essentially brand keywords (90.2%, cognito, cognito login); social 5.9% from YouTube, TikTok and WhatsApp; referrals include cognitoresources.org, satchelone.com (a school homework platform) and physicsandmathstutor.com. Returning users are students coming back to practice on their revision cycle.
How much does Cognito cost?
Free to sign up and use; the FAQ mentions a Pro subscription, price not found
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.