Apeuni

PTE English exam prep platform with a question bank of nearly 6,000 items, AI scoring for speaking and writing, plus free courses, templates, an app and WeChat check-in groups.

apeuni.com ↗Education & examsIndia 45.28%, Australia 23.67%, Canada 6.43%#190 of 606

Open Apeuni ↗← Back to the list

Checkout visits, last month

17,192

#190 of 606

vs prior month

▼ 36%

26,823 → 17,192, gain −9,631

Website visits, last month

2,903,609

estimated from global rank; about 0.6 of every 100 visits reach checkout

Similarweb global rank

15,583

#40 in Jobs and Career/Jobs and Employment

Take-off year

2018

Team: small team

How it startedExisting audienceThe maker brought an existing audience, community or client base into the product

New-user source nowNew users mostly come from YouTube, X, Reddit, TikTok and the like

Growth engineCreators or communityCreators keep bringing users, or the maker runs a community

Spreads purely by itselfMixed

The Shenzhen tehow it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users,One-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

20K4–6 months ago avg

21K3 months ago

27K2 months ago

17KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product: PTE English exam prep platform with a question bank of nearly 6,000 items, AI scoring for speaking and writing, plus free courses, templates, an app and WeChat check-in groups.
Users: Study-abroad and immigration candidates preparing for the PTE, mainly in India and Australia
Positioning: PTE-only, AI auto-scoring, large question bank and lots of free content
Pricing: Free practice and courses; VIP course prices not found Free tier: yes
Team: small team
Acquisition entry points on site: app store

2. Channelswhere new users come from and what the traffic looks like

New-user source: Social media (Organic social). Direct 61.5%, search 28.9%, brand keywords 90.4%, social 5.8% from YouTube, WhatsApp, Instagram; referrals include msn.com, aitoolsdirectory.com, zalo.me. Returning users practice and check in daily during exam prep.

Last month's traffic sources

Search 29%Social 6%Direct 62%Unknown 4%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last month	Share
Social media	6%
Other	94%

Direct + brand search 90%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

Country	Share of visits
India	45.28%
Australia	23.67%
Canada	6.43%
Nepal	4.43%
Bangladesh	3.7%

Language

Mainly Simplified Chinese (English version also available)

Social sources

YouTube, WhatsApp Webapp, Instagram; Messaging: WhatsApp

Keywords

287 keywords · brand ~90% · organic 100% / paid 0%

Similarweb top 5 keywords
apeuni
apeuni pte
apeuni login
ape uni
apiuni

Referring sites

8 referring sites

Site	Share of referrals
msn.com	4.8%
aitoolsdirectory.com	2.01%
zalo.me	1.41%

Referrer categories

Category	Share of referrals
Jobs and Employment	29.88%
Computers Electronics and Technology - Other	10.1%
Programming and Developer Software	4.8%
Graphics Multimedia and Web Design	2.01%
Social Media Networks	1.41%

Site metrics (Similarweb, last month)

Visits, last 3 months: 2M (3 months)
Visits MoM: -8.24%
Country rank: India #2508
Category rank: Jobs and Career/Jobs and Employment #40
Bounce rate: 12.55%
Pages / visit: 17.51
Visit duration: 00:23:42
Industry: Jobs and Employment
Top 3 channels: Direct › Organic Search › Organic Social (top channel 61.5%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

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FAQ

How many checkout visits does Apeuni get per month?

About 17,192 last month (Similarweb estimate), #190 of 606; the month before was 26,823. Opening checkout is not paying, so this is not revenue.

Where do Apeuni's new users come from?

New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like Direct 61.5%, search 28.9%, brand keywords 90.4%, social 5.8% from YouTube, WhatsApp, Instagram; referrals include msn.com, aitoolsdirectory.com, zalo.me. Returning users practice and check in daily during exam prep.

How much does Apeuni cost?

Free practice and courses; VIP course prices not found

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.