quietmoney

Cleanup

Online AI photo retouching tool: brush over parts of a photo in the browser to remove clutter, passersby, text, watermarks and blemishes.

cleanup.pictures ↗AI creationUnited States 20.37%, India 11.97%, Russia 5.85%#301 of 606
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Checkout visits, last month
12,894
#301 of 606
vs prior month
▼ 5%
13,515 → 12,894, gain −621
Website visits, last month
693,097
estimated from global rank; about 1.9 of every 100 visits reach checkout
Similarweb global rank
57,536
#421 in Computers Electronics and Technology - Other
Take-off year
2021
Team: small team
How it startedLaunch platformFirst users came from a Product Hunt or Hacker News style launch
New-user source nowSEONew users mostly come from need-based searches
Growth engineSearch rankingHolds search rankings for need-based queries
Spreads purely by itselfYes
Init ML in PariOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

16K4–6 months ago avg
26K3 months ago
14K2 months ago
13KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
Online AI photo retouching tool: brush over parts of a photo in the browser to remove clutter, passersby, text, watermarks and blemishes.
Users
Photographers, e-commerce sellers, real estate agents and ordinary users who retouch photos
Positioning
Open the page and drag in an image, no setup; the free plan is usable (720p) and the interface is minimal
Pricing
Free plan $0 (720p); Pro $5/month or $36/year; ClipDrop Pro billed separately; API billed by usage Billing: mixed Free tier: yes Source: Existing
Prices on site
Free $0 (720p) / Pro $5/mo or $36/yr / ClipDrop Pro from 11 / API usage-based
Team
small team
Acquisition entry points on site
Product Hunt
“Free: Unlimited images, Resolution limited to 720p”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: SEO (Non-brand search). Direct 63.7%, search 32.0%, brand keywords 82.9%, with non-brand terms such as "object remover" and "remove text from image" (new-user SEO about 12.8%); AI referrals 3.4% (Gemini 1.61%, ChatGPT 1.01%), where AI recommends it as an object-removal tool. Referrals come from baidu.com (3.37%), codebeautify.org and stripe.com. Returning users come straight back to retouch photos.

Last month's traffic sources

Search 32%AI assistants 3%Referrals/email/paid 1%Direct 64%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last monthShare
SEO13%
GEO3%
Other84%

Direct + brand search 83%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States20.37%
India11.97%
Russia5.85%
United Kingdom4.77%
China3.91%

Countries (Semrush): Bangladesh 22.6%, United States 13.8%, India 13.1%, United Kingdom 4.5%, Brazil 3.6%

Language

English

Social sources

X-twitter, YouTube, Facebook

AI assistants

SourceShare
Gemini1.61
ChatGPT1.01
grok.com0.04

AI referrals (Semrush): Gemini 22,940 (1.61%), ChatGPT 14,354 (1.01%), grok.com 531 (0.04%), qwen.ai 503 (0.04%), pixelcut.ai 487 (0.03%)

Keywords

1.1K keywords · brand ~83% · organic 99.98% / paid 0.02%

Similarweb top 5 keywords
object remover
cleanup pictures
cleanup.picture
cleanup
remove text from image

Non-brand queries: object remover, remove text from image

Referring sites

28 referring sites

SiteShare of referrals
baidu.com3.37%
codebeautify.org3.14%
stripe.com3.13%

Referrer categories

CategoryShare of referrals
Graphics Multimedia and Web Design13.73%
Investing10.94%
Programming and Developer Software8.45%
Computers Electronics and Technology - Other7.49%
Social Media Networks3.27%

Site metrics (Similarweb, last month)

Visits MoM
+2.75%
Country rank
India #13634
Category rank
Computers Electronics and Technology - Other #421
Bounce rate
57.19%
Pages / visit
2.31
Visit duration
00:01:42
Industry
Computers Electronics and Technology
Top 3 channels
Organic Search › Direct › Referrals (top channel 46.97%)
Semrush monthly visits
3 months ago 1,292,561 · 2 months ago 1,318,426 · Last month 1,425,397 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits
320,739 / 0
Semrush source breakdown (desktop)
Direct 58.9%, google.com · Google organic 29.6%, gemini.google.com 2.1%, chatgpt.com 1.0%, aixploria.com 0.9%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Launch platform”

Similar sitessame category, also growing via SEO

FAQ

How many checkout visits does Cleanup get per month?

About 12,894 last month (Similarweb estimate), #301 of 606; the month before was 13,515. Opening checkout is not paying, so this is not revenue.

Where do Cleanup's new users come from?

New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 63.7%, search 32.0%, brand keywords 82.9%, with non-brand terms such as "object remover" and "remove text from image" (new-user SEO about 12.8%); AI referrals 3.4% (Gemini 1.61%, ChatGPT 1.01%), where AI recommends it as an object-removal tool. Referrals come from baidu.com (3.37%), codebeautify.org and stripe.com. Returning users come straight back to retouch photos.

How much does Cleanup cost?

Free plan $0 (720p); Pro $5/month or $36/year; ClipDrop Pro billed separately; API billed by usage

Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.