Refero

A UI/UX design screenshot reference library for web and iOS apps, where designers search real product screenshots by page type, component and flow for inspiration.

refero.design ↗Creator toolsIndia 13.84%, United States 10.18%, Brazil 7.81%#390 of 606

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Checkout visits, last month

8,596

#390 of 606

vs prior month

▼ 5%

9,010 → 8,596, gain −414

Website visits, last month

1,100,000

Similarweb, last month; about 0.8 of every 100 visits reach checkout

Similarweb global rank

39,378

#275 in Graphics Multimedia and Web Design

Take-off year

2023

How it startedLaunch platformFirst users came from a Product Hunt or Hacker News style launch

New-user source nowNew users mostly come from YouTube, X, Reddit, TikTok and the like

Growth engineCreators or communityCreators keep bringing users, or the maker runs a community

Spreads purely by itselfMixed

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Checkout visits over time

04–6 months ago avg

03 months ago

9K2 months ago

9KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product: A UI/UX design screenshot reference library for web and iOS apps, where designers search real product screenshots by page type, component and flow for inspiration.
Users: UI/UX designers and product design teams
Positioning: Claims to be the largest UI reference library, with fine-grained search; a similar product is Mobbin
Pricing: Not found Billing: subscription

“Refero — UI/UX Design Inspiration for Your Next Project”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Social media (Organic social). Direct 70.8%, search 22.5%, social 5.8% (X, YouTube, Pinterest); brand keywords make up 93.3% ("refero", "refero styles"), with almost no non-brand search; referrals from odoo.com 4.38%, vercel.app 4.06%, uifrommars.com 3.13%; GEO 0.9% (ChatGPT 0.82%). Designers mostly bookmark it and return directly.

Last month's traffic sources

Search 22%AI assistants 1%Social 6%Direct 71%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last month	Share
GEO	1%
Social media	6%
Other	93%

Direct + brand search 93%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

Country	Share of visits
India	13.84%
United States	10.18%
Brazil	7.81%
Vietnam	4.49%
Korea, Republic of	4.42%

Countries (Semrush): Bangladesh 22.7%, United States 7.6%, Brazil 6.1%, Japan 4.7%, India 4.4%

Language

English

Social sources

X (Twitter), YouTube, Pinterest

AI assistants

Source	Share
ChatGPT	0.82
Perplexity	0.22
Gemini	0.09

AI referrals (Semrush): ChatGPT 16,864 (0.82%), Perplexity 4,460 (0.22%), Gemini 1,749 (0.09%), Claude 1,113 (0.05%), gaipack.ai 820 (0.04%)

Keywords

1.1K keywords · brand ~93% · organic 99.98% / paid 0.02%

Similarweb top 5 keywords
refero
refero styles
styles refero design
refero design
styles.refero.designs

Referring sites

50 referring sites

Site	Share of referrals
odoo.com	4.38%
vercel.app	4.06%
uifrommars.com	3.13%

Referrer categories

Category	Share of referrals
Computers Electronics and Technology - Other	14.76%
Social Media Networks	12.4%
Graphics Multimedia and Web Design	8.28%
Investing	4.26%
Programming and Developer Software	3.89%

Site metrics (Similarweb, last month)

Visits, last 3 months: 1.1M (3 months)
Visits MoM: +25.4%
Country rank: India #16080
Category rank: Graphics Multimedia and Web Design #275
Bounce rate: 35.74%
Pages / visit: 5.28
Visit duration: 00:03:52
Industry: Graphics Multimedia and Web Design
Top 3 channels: Direct › Organic Search › Organic Social (top channel 56.24%)
Semrush monthly visits: 3 months ago 830,501 · 2 months ago 1,234,593 · Last month 2,052,913 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits: 8,577 / 0
Semrush source breakdown (desktop): Direct 65.1%, google.com · Google organic 20.7%, t.co 4.2%, youtube.com 1.1%, chatgpt.com 0.9%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

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Similar sitessame category, also growing via Social media

MobbinSearchable library of real app and website UI screenshots an146,132 · Social media FinstaA creator monetization platform: fans pay creators for DMs, 38,682 · Social media BuymeacoffeeCreator payments platform: fans can tip one-time or pay a mo26,942 · Social media Only-fiveA Japanese service where creators sell original photos/video17,192 · Social media AllmylinksA free personal link-in-bio tool that puts links to Instagra15,578 · Social media MotionsitesSells a library of AI website-building prompts: paste them i12,894 · Social media

FAQ

How many checkout visits does Refero get per month?

About 8,596 last month (Similarweb estimate), #390 of 606; the month before was 9,010. Opening checkout is not paying, so this is not revenue.

Where do Refero's new users come from?

New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like Direct 70.8%, search 22.5%, social 5.8% (X, YouTube, Pinterest); brand keywords make up 93.3% ("refero", "refero styles"), with almost no non-brand search; referrals from odoo.com 4.38%, vercel.app 4.06%, uifrommars.com 3.13%; GEO 0.9% (ChatGPT 0.82%). Designers mostly bookmark it and return directly.

How much does Refero cost?

Not found

Dossier confidence: low. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.