Short-form video growth courses, coaching and an AI scripting tool, Format Finder, that teach creators how to make high-view videos on TikTok, Reels and Shorts.
Three friends iOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: buy.stripe.com
“Self-paced courses From $58; Format Finder $97 per month; Free Live Masterclass weekly; Cooking 17M views · Mary Beth”Quote from the site
New-user source: SEO (Non-brand search). Direct 78.4%, search 19%, brand keywords 89.8%, non-brand about 7.6% (format finder, formatfinder); social 1.1% (Facebook, X, YouTube). New users mostly arrive through the founders' content and by signing up for the free masterclass; past students come back directly.
Semrush source breakdown (desktop)
| Attributable new users, last month | Share |
|---|---|
| SEO | 8% |
| 1% | |
| Other | 91% |
Direct + brand search 90%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 52.7% |
| Canada | 15.92% |
| Germany | 8.92% |
| Australia | 4.24% |
| Netherlands | 2.96% |
Countries (Semrush): United Kingdom 46.1%, United States 36.5%, Canada 4.3%, South Africa 3.3%, Bangladesh 1.8%
English
Facebook, X (Twitter), YouTube
| Source | Share |
|---|---|
| ChatGPT | 0.01 |
AI referrals (Semrush): ChatGPT 11 (0.01%)
78 keywords · brand ~90% · organic 98.59% / paid 1.41%
| Similarweb top 5 keywords |
|---|
| format finder |
| one peak creative |
| onepeakcreative |
| format finder one peak creative |
| formatfinder |
Non-brand queries: format finder, formatfinder
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 6.67% |
| File Sharing and Hosting | 2.73% |
About 9,045 last month (Similarweb estimate), #334 of 606; the month before was 8,817. Opening checkout is not paying, so this is not revenue.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 78.4%, search 19%, brand keywords 89.8%, non-brand about 7.6% (format finder, formatfinder); social 1.1% (Facebook, X, YouTube). New users mostly arrive through the founders' content and by signing up for the free masterclass; past students come back directly.
Courses from $58; Format Finder $97/month; free weekly live masterclass
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
Scan with WeChat to pay; this page unlocks by itself once paid.
On a phone: save the QR image, then scan it from your photos in WeChat.