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A one-person "jOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“Start a trial and we'll give your account a limited amount of credits. We don't have a 24/7 support staff”Quote from the site
New-user source: Other (Direct / referral / email / paid). Mostly direct visits at 87.1%, search 9% (brand keywords such as purelymail at 96.1%), referral 2.6%, AI assistants 0.9% (ChatGPT). New users hear about it through word of mouth in tech circles (Reddit, YouTube) and then visit directly; returning users come back to log in to webmail and manage their accounts.
Semrush source breakdown (desktop)
| Attributable new users, last month | Share |
|---|---|
| GEO | 1% |
| Other | 99% |
Direct + brand search 96%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 48.94% |
| Canada | 6.27% |
| Australia | 5.29% |
| Pakistan | 4.96% |
| Poland | 4.16% |
Countries (Semrush): Bangladesh 25.4%, United States 20.2%, Germany 5.8%, Algeria 4.4%, Canada 4.1%
English
YouTube, Reddit, Facebook
| Source | Share |
|---|---|
| ChatGPT | 0.79 |
| Gemini | 0.02 |
AI referrals (Semrush): ChatGPT 5,255 (0.79%), Gemini 107 (0.02%)
198 keywords · brand ~96% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| purelymail |
| purely mail |
| puremail plans |
| purelymail smtp |
| purelymail api |
5 referring sites
| Site | Share of referrals |
|---|---|
| canasi.net | 0.12% |
| stripe.com | 0.01% |
| Category | Share of referrals |
|---|---|
| Finance - Other | 23.63% |
| Computers Electronics and Technology - Other | 0.01% |
About 8,596 last month (Similarweb estimate), #372 of 606; the month before was 9,010. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Mostly direct visits at 87.1%, search 9% (brand keywords such as purelymail at 96.1%), referral 2.6%, AI assistants 0.9% (ChatGPT). New users hear about it through word of mouth in tech circles (Reddit, YouTube) and then visit directly; returning users come back to log in to webmail and manage their accounts.
From about $10/year (example: 1 address, 3GB), billed by storage usage; the trial includes a small amount of credit
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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