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In October 2024One-line growth story, compiled by us from public sources; speculation is marked separately below.
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“Lifetime is a single payment, not a subscription; This week's 3 hardest questions, free; questions leaked from gated communities”Quote from the site
New-user source: Social media (Organic social). 4,522 visits last month, 94.91% from the US, declining steadily from 15,188 three months ago (-52.6% month over month). Direct 65.5%, search 25.9% with brand keywords at 91.4% (gothamloop and misspellings); social 5.2% from Reddit, YouTube, LinkedIn; new users mostly saw it discussed in job-seeker communities and then searched for it.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| 5% | |
| Other | 95% |
Direct + brand search 91%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 94.91% |
| India | 2.25% |
| Canada | 1.82% |
| United Kingdom | 1.02% |
English
Reddit, YouTube, LinkedIn
32 keywords · brand ~91% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| gothamloop |
| gotham loop |
| gotthamloop |
| gothaam loop |
| goutham loop |
| Category | Share of referrals |
|---|---|
| Finance - Other | 82.72% |
About 4,522 last month (Similarweb estimate), #547 of 606; the month before was 9,767. Opening checkout is not paying, so this is not revenue.
New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like 4,522 visits last month, 94.91% from the US, declining steadily from 15,188 three months ago (-52.6% month over month). Direct 65.5%, search 25.9% with brand keywords at 91.4% (gothamloop and misspellings); social 5.2% from Reddit, YouTube, LinkedIn; new users mostly saw it discussed in job-seeker communities and then searched for it.
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Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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