quietmoneyStatquest
Official site of Josh Starmer's statistics and machine learning explainer video channel, hosting video posts and selling illustrated books, study guide PDFs and merch.
Josh Starmer ofOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: gumroad.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Official site of Josh Starmer's statistics and machine learning explainer video channel, hosting video posts and selling illustrated books, study guide PDFs and merch.
- Users
- Students and data practitioners learning statistics, machine learning and AI, mainly in the United States and India
- Positioning
- Explains statistics concepts clearly with light-hearted, funny illustrations; a big name on YouTube
- Pricing
- Books sold via Amazon/Lulu, PDFs and study guides via Gumroad, merch via Spreadshirt; specific prices not listed on the site Billing: one-time Free tier: yes Source: Homepage
- Team
- solo
- Sharing mechanics
- open source "Get awesome StatQuest books and stuff from the store!"; GitHub link; supporters "at the Double BAM level"
- Price source
- statquest.org
“"Get awesome StatQuest books and stuff from the store!"; GitHub link; supporters "at the Double BAM level"”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Social media (Organic social). 4,131 visits last month (+98.3% month over month). Social 35.3%, all from the YouTube channel; direct 48.6%; search 9.7%, with brand keywords such as statquest and statquest with josh starmer book.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| 35% | |
| Other | 65% |
Direct + brand search 58%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 31.51% |
| India | 25.65% |
| Brazil | 9.8% |
| United Kingdom | 9.77% |
| Germany | 4.98% |
Language
English
Social sources
YouTube
Keywords
44 keywords · brand ~58% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| statquest |
| statquest with josh starmer |
| statsquest |
| statquest with josh starmer book |
| the statquest illustrated guide to neural networks and ai: with hands-on examples in pytorch español |
Referrer categories
| Category | Share of referrals |
|---|---|
| Fantasy Sports | 14.84% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 71.4K (3 months)
- Visits MoM
- -2.55%
- Country rank
- United States #167434
- Category rank
- Science and Education/Biology #356
- Bounce rate
- 40.53%
- Pages / visit
- 2.62
- Visit duration
- 00:00:23
- Industry
- Biology
- Top 3 channels
- Organic Social › Direct › Organic Search (top channel 35.26%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Piggyback on a platform”
Similar sitessame category, also growing via Social media
FAQ
How many checkout visits does Statquest get per month?
About 4,131 last month (Similarweb estimate), #562 of 606; the month before was 2,338. Opening checkout is not paying, so this is not revenue.
Where do Statquest's new users come from?
New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like 4,131 visits last month (+98.3% month over month). Social 35.3%, all from the YouTube channel; direct 48.6%; search 9.7%, with brand keywords such as statquest and statquest with josh starmer book.
How much does Statquest cost?
Books sold via Amazon/Lulu, PDFs and study guides via Gumroad, merch via Spreadshirt; specific prices not listed on the site
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.