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Zanima

Slovenian-language news and commentary outlet publishing political analysis, opinion pieces and video, supported by reader subscriptions.

zanima.me ↗MediaSlovenia 97.74%, Croatia 1.96%, Austria 0.19%#420 of 606
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Checkout visits, last month
8,596
#420 of 606
vs prior month
New
0 → 8,596, gain +8,596
Website visits, last month
776,300
Similarweb, last month; about 1.1 of every 100 visits reach checkout
Similarweb global rank
78,210
#4336 in News & Media Publishers
Take-off year
2025
Team: small team
How it startedExisting audienceThe maker brought an existing audience, community or client base into the product
New-user source nowSEONew users mostly come from need-based searches
Growth engineCreators or communityCreators keep bringing users, or the maker runs a community
Spreads purely by itselfNo
A group of veteOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

04–6 months ago avg
03 months ago
02 months ago
9KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
Slovenian-language news and commentary outlet publishing political analysis, opinion pieces and video, supported by reader subscriptions.
Users
Slovenian readers who follow domestic politics and lean right-wing
Positioning
An independent commentary outlet that says it is free of political and capital influence, subscription-based, serving only the Slovenian-language market
Pricing
Subscription from €69/year Billing: subscription Source: Existing
Prices on site
from €69/yr subscription
Team
small team
Rough new MRR
$10,676 – $16,014 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“Author pages exist but no growth mechanic tied to them”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: SEO (Non-brand search). Direct 67.7%, mainly longtime readers returning directly; of search at 24.2%, brand keywords are 82.2% and non-brand is about 10%, coming from names of newsmakers such as tina gaber and rončević. Referrals come from rtvslo.si (7.5%), skyscrapercity.com (7.4%) and nova24tv.si (3.4%); social is 4.8%, from X, YouTube and Facebook.

Last month's traffic sources

Search 24%Social 5%Direct 68%Unknown 3%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
SEO10%
5%
Other86%

Direct + brand search 82%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
Slovenia97.74%
Croatia1.96%
Austria0.19%
United States0.08%
Germany0.03%

Language

Slovenian

Social sources

X (Twitter), YouTube, Facebook

Keywords

175 keywords · brand ~82% · organic 100% / paid 0%

Similarweb top 5 keywords
zanima me
zanima.me
zanima me.si
tina gaber
rončević

Non-brand queries: tina gaber, rončević

Referring sites

12 referring sites

SiteShare of referrals
rtvslo.si7.54%
skyscrapercity.com7.37%
nova24tv.si3.39%

Referrer categories

CategoryShare of referrals
News & Media Publishers50.07%
Computers Electronics and Technology - Other21.86%
Classifieds10.38%
Streaming & Online TV7.54%
Architecture7.37%

Site metrics (Similarweb, last month)

Visits, last 3 months
776.3K (3 months)
Visits MoM
-14.08%
Country rank
Slovenia #95
Category rank
News & Media Publishers #4336
Bounce rate
44.84%
Pages / visit
3.01
Visit duration
00:02:36
Industry
News and Media
Top 3 channels
Direct › Organic Search › Organic Social (top channel 67.71%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Existing audience”

Similar sitessame category, also growing via SEO

FAQ

How many checkout visits does Zanima get per month?

About 8,596 last month (Similarweb estimate), #420 of 606; the month before was 0. Opening checkout is not paying, so this is not revenue.

Where do Zanima's new users come from?

New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 67.7%, mainly longtime readers returning directly; of search at 24.2%, brand keywords are 82.2% and non-brand is about 10%, coming from names of newsmakers such as tina gaber and rončević. Referrals come from rtvslo.si (7.5%), skyscrapercity.com (7.4%) and nova24tv.si (3.4%); social is 4.8%, from X, YouTube and Facebook.

How much does Zanima cost?

Subscription from €69/year

Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.