Official website of the Original Nordic Walking Federation (ONWF), publishing race information, online registration and world league rankings.
This is not a sOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“'World League Ranking'; 'Team Best Walkers'; FAQ 'How to join the team and create a team?'; 'Photo report from previous events'”Quote from the site
New-user source: Viral (Built-in sharing). Direct 45%, search 41.3%, referral 8.3%; search terms are mostly place name + event ("oborniki onwf", "liga nordic walking", "nordic walking championship belchatow"), and direct plus brand is about 69.7% of new users; social is only Facebook. Participants registering as teams and checking rankings bring repeat visits.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 16% |
| 70% | |
| Other | 14% |
Direct + brand search 70%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Poland | 100% |
Mostly English (lang tag is pl, with some Polish content)
32 keywords · brand ~70% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| oborniki onwf |
| liga nordic walking |
| nordic walking championship belchatow |
| original nordic walking federation zielona góra nip |
| nw |
Non-brand queries: oborniki onwf, nw
| Category | Share of referrals |
|---|---|
| Running | 99.78% |
About 8,596 last month (Similarweb estimate), #389 of 606; the month before was 0. Opening checkout is not paying, so this is not revenue.
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 45%, search 41.3%, referral 8.3%; search terms are mostly place name + event ("oborniki onwf", "liga nordic walking", "nordic walking championship belchatow"), and direct plus brand is about 69.7% of new users; social is only Facebook. Participants registering as teams and checking rankings bring repeat visits.
Some events are free to enter (such as the Montevideo stage); entry and awards dinner fees for other events not found
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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