Ecotechers, a Substack newsletter by journalist Jesús Martínez: in-depth coverage of the Spanish startup ecosystem, funding rounds and valuations, with 6,000+ subscribers.
Spanish financeOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: pay.stripe.com
New-user source: SEO (Non-brand search). Direct 42.1%, organic search 43.4%, brand keywords make up 68.2%; non-brand search about 17%, with terms such as "cala ai cuanto ha levantado?" and "valoracion vicio ronda vc", i.e. queries about specific companies' funding. Referral 8.7%, social from X and LinkedIn. Returning readers come back through email.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 17% |
| Other | 83% |
Direct + brand search 68%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Spain | 97.44% |
| United Kingdom | 2.56% |
Spanish
X (Twitter), LinkedIn
67 keywords · brand ~68% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| ecotechers |
| ecotechrs |
| cala ai cuanto ha levantado? |
| eotechers clarity seaya |
| valoracion vicio ronda vc |
Non-brand queries: cala ai cuanto ha levantado?, valoracion vicio ronda vc
| Category | Share of referrals |
|---|---|
| News & Media Publishers | 99.1% |
About 7,071 last month (Similarweb estimate), #492 of 606; the month before was 130. Opening checkout is not paying, so this is not revenue.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 42.1%, organic search 43.4%, brand keywords make up 68.2%; non-brand search about 17%, with terms such as "cala ai cuanto ha levantado?" and "valoracion vicio ronda vc", i.e. queries about specific companies' funding. Referral 8.7%, social from X and LinkedIn. Returning readers come back through email.
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Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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