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Fplcopilot

AI assistant for English Premier League Fantasy Football (FPL): works out optimal transfers, captain picks and chip strategy from expected points, and can also rate your team.

fplcopilot.com ↗GamesUnited Kingdom 29.12%, United States 10.85%, Netherlands 6.9%#403 of 606
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Checkout visits, last month
8,596
#403 of 606
vs prior month
▼ 5%
9,010 → 8,596, gain −414
Website visits, last month
308,900
Similarweb, last month; about 2.8 of every 100 visits reach checkout
Similarweb global rank
141,462
#22 in Sports/Fantasy Sports
Take-off year
2026
How it startedExisting audienceThe maker brought an existing audience, community or client base into the product
New-user source nowSEONew users mostly come from need-based searches
Growth engineSearch rankingHolds search rankings for need-based queries
Spreads purely by itselfMixed
Author Spiros tOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

04–6 months ago avg
03 months ago
9K2 months ago
9KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
AI assistant for English Premier League Fantasy Football (FPL): works out optimal transfers, captain picks and chip strategy from expected points, and can also rate your team.
Users
UK and European fans who play Fantasy Premier League
Positioning
Turns a solver and AI advice into a simple interface, using "rate my fpl team"-style tools to draw traffic
Pricing
Paid subscription and free trial available; price not found Billing: subscription
Acquisition entry points on site
Discord community
Price source
fplcopilot.com
“"I'll find your best transfers. You just hit go."; "Minileagues" in nav (not described)”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: SEO (Non-brand search). Search 44.9%, direct 41.3%, referral 8.3%; non-brand search about 35.9%, with terms "fpl ai", "rate my fpl team", "fpl team rater"; social comes from X and Facebook. Users return every gameweek to adjust transfers, so the revisit frequency is high.

Last month's traffic sources

Search 45%Referrals/email/paid 8%Direct 41%Unknown 6%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
SEO36%
Other64%

Direct + brand search 50%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United Kingdom29.12%
United States10.85%
Netherlands6.9%
South Africa6.49%
India5.49%

Language

English

Social sources

X (Twitter), Facebook

Keywords

331 keywords · brand ~50% · organic 100% / paid 0%

Similarweb top 5 keywords
fpl copilot
fpl ai
rate my fpl team
fpl ai rating
fpl team rater

Non-brand queries: fpl ai, rate my fpl team, fpl ai rating, fpl team rater

Referrer categories

CategoryShare of referrals
Fantasy Sports76.03%

Site metrics (Similarweb, last month)

Visits, last 3 months
308.9K (3 months)
Visits MoM
+46.85%
Country rank
United Kingdom #11925
Category rank
Sports/Fantasy Sports #22
Bounce rate
46.06%
Pages / visit
3.95
Visit duration
00:03:34
Industry
Fantasy Sports
Top 3 channels
Organic Search › Direct › Referrals (top channel 44.92%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

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FAQ

How many checkout visits does Fplcopilot get per month?

About 8,596 last month (Similarweb estimate), #403 of 606; the month before was 9,010. Opening checkout is not paying, so this is not revenue.

Where do Fplcopilot's new users come from?

New-user source: SEO (Non-brand search). New users mostly come from need-based searches Search 44.9%, direct 41.3%, referral 8.3%; non-brand search about 35.9%, with terms "fpl ai", "rate my fpl team", "fpl team rater"; social comes from X and Facebook. Users return every gameweek to adjust transfers, so the revisit frequency is high.

How much does Fplcopilot cost?

Paid subscription and free trial available; price not found

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.