quietmoneyFitzcarraldoeditions
Website bookshop of a UK independent literary press, selling fiction, essays, poetry and subscription bundles, plus a podcast and news.
A small indepenOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Website bookshop of a UK independent literary press, selling fiction, essays, poetry and subscription bundles, plus a podcast and news.
- Users
- UK and US readers who enjoy literature in translation and serious essays
- Positioning
- An independent press known for Nobel-winning authors and literary prize shortlists, with an exclusive list
- Pricing
- Single books £10.99–£14.99, plus subscription bundles Billing: mixed Free tier: no Source: Existing
- Prices on site
- £14.99 one-time / £12.99 one-time / £10.99 one-time
- Team
- small team
- Acquisition entry points on site
- press coverage
“books £14.99, £12.99, £10.99; "shortlisted for the T. S. Eliot Prize 2026"; "Sign up to our newsletter"; podcast”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Search 54.7% (brand keywords 66.8%, and about 22% non-brand keywords are book titles such as drive your plow over the bones of the dead and helen of nowhere), direct 34%, referral 6.8%, coming from author personal sites hanaloftus.co.uk 5.81%, catherinelacey.com 1.73% and book review sites. Social includes Reddit, Instagram and YouTube. Longtime readers come back directly to see new books.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 22% |
| Other | 78% |
Direct + brand search 67%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United Kingdom | 39.31% |
| United States | 20.92% |
| Germany | 5.54% |
| Netherlands | 4.32% |
| Ireland | 3.4% |
Language
English
Social sources
Reddit, Instagram, YouTube
Keywords
409 keywords · brand ~67% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| fitzcarraldo editions |
| fitzcarraldo |
| fitzcarraldo books |
| drive your plow over the bones of the dead |
| helen of nowhere |
Non-brand queries: drive your plow over the bones of the dead, helen of nowhere
Referring sites
6 referring sites
| Site | Share of referrals |
|---|---|
| hanaloftus.co.uk | 5.81% |
| catherinelacey.com | 1.73% |
| thelineofbestfit.com | 0.36% |
Referrer categories
| Category | Share of referrals |
|---|---|
| News & Media Publishers | 38.38% |
| Fashion and Apparel | 9.18% |
| Books and Literature | 6.5% |
| Music | 0.36% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 113.2K (3 months)
- Visits MoM
- -10.9%
- Country rank
- United Kingdom #20810
- Category rank
- Arts & Entertainment/Books and Literature #77
- Bounce rate
- 37.26%
- Pages / visit
- 5.78
- Visit duration
- 00:01:55
- Industry
- Books and Literature
- Top 3 channels
- Organic Search › Direct › Referrals (top channel 54.71%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “External event tailwind”
Similar sitessame category, also growing via SEO
FAQ
How many checkout visits does Fitzcarraldoeditions get per month?
About 8,596 last month (Similarweb estimate), #369 of 606; the month before was 207. Opening checkout is not paying, so this is not revenue.
Where do Fitzcarraldoeditions's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Search 54.7% (brand keywords 66.8%, and about 22% non-brand keywords are book titles such as drive your plow over the bones of the dead and helen of nowhere), direct 34%, referral 6.8%, coming from author personal sites hanaloftus.co.uk 5.81%, catherinelacey.com 1.73% and book review sites. Social includes Reddit, Instagram and YouTube. Longtime readers come back directly to see new books.
How much does Fitzcarraldoeditions cost?
Single books £10.99–£14.99, plus subscription bundles
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.