A news site covering free and limited-time-free VST plugins, sample libraries and deals, which also sells its own plugins.
A small virtualOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: gumroad.com
New-user source: SEO (Non-brand search). Direct 47.4%, search 39.4%, referral 7.9%; non-brand search about 16%, with keywords like retrosynth and vst strings yg size kecil; brand keywords 71.1%, including its own plugin names such as mel lofi 2 by audiolatry and audiolatry funkbass; social from YouTube.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 16% |
| Other | 84% |
Direct + brand search 71%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 33.77% |
| Mexico | 7.72% |
| Argentina | 6.43% |
| Canada | 4.15% |
| Chile | 3.73% |
English
YouTube
148 keywords · brand ~71% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| audiolatry |
| mel lofi 2 by audiolatry |
| audiolatry funkbass |
| retrosynth |
| vst strings yg size kecil |
Non-brand queries: retrosynth, vst strings yg size kecil
| Category | Share of referrals |
|---|---|
| Music | 30.95% |
| Video Games Consoles and Accessories | 0.6% |
About 6,294 last month (Similarweb estimate), #506 of 606; the month before was 2,196. Opening checkout is not paying, so this is not revenue.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 47.4%, search 39.4%, referral 7.9%; non-brand search about 16%, with keywords like retrosynth and vst strings yg size kecil; brand keywords 71.1%, including its own plugin names such as mel lofi 2 by audiolatry and audiolatry funkbass; social from YouTube.
News is free; prices for its own plugins and the Gumroad subscription are not displayed
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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