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Audiolatry

A news site covering free and limited-time-free VST plugins, sample libraries and deals, which also sells its own plugins.

audiolatry.com ↗MediaUnited States 33.77%, Mexico 7.72%, Argentina 6.43%#506 of 606
Open Audiolatry ↗← Back to the list
Checkout visits, last month
6,294
#506 of 606
vs prior month
▲ 187%
2,196 → 6,294, gain +4,098
Website visits, last month
35,800
Similarweb, last month; about 17.6 of every 100 visits reach checkout
Similarweb global rank
756,584
#6058 in Arts & Entertainment/Music
Take-off year
2022
How it startedLong-tail searchGrew on search traffic for many specific need-based queries
New-user source nowSEONew users mostly come from need-based searches
Growth engineSearch rankingHolds search rankings for need-based queries
Spreads purely by itselfMixed
A small virtualOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

6K4–6 months ago avg
6K3 months ago
2K2 months ago
6KLast month

Checkout: gumroad.com

1. Productwhat it sells, to whom, and how it charges

Product
A news site covering free and limited-time-free VST plugins, sample libraries and deals, which also sells its own plugins.
Users
Hobbyist music producers looking for free plugins and sounds (a high share from Latin America)
Positioning
Focused on free and limited-time-free plugin news, with its own plugins sold on the side
Pricing
News is free; prices for its own plugins and the Gumroad subscription are not displayed Free tier: yes Source: Evidence
Prices on site
'Buy Our Plugins' (no amounts shown); subscribe via Gumroad

2. Channelswhere new users come from and what the traffic looks like

New-user source: SEO (Non-brand search). Direct 47.4%, search 39.4%, referral 7.9%; non-brand search about 16%, with keywords like retrosynth and vst strings yg size kecil; brand keywords 71.1%, including its own plugin names such as mel lofi 2 by audiolatry and audiolatry funkbass; social from YouTube.

Last month's traffic sources

Search 39%Referrals/email/paid 8%Direct 47%Unknown 5%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
SEO16%
Other84%

Direct + brand search 71%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States33.77%
Mexico7.72%
Argentina6.43%
Canada4.15%
Chile3.73%

Language

English

Social sources

YouTube

Keywords

148 keywords · brand ~71% · organic 100% / paid 0%

Similarweb top 5 keywords
audiolatry
mel lofi 2 by audiolatry
audiolatry funkbass
retrosynth
vst strings yg size kecil

Non-brand queries: retrosynth, vst strings yg size kecil

Referrer categories

CategoryShare of referrals
Music30.95%
Video Games Consoles and Accessories0.6%

Site metrics (Similarweb, last month)

Visits, last 3 months
35.8K (3 months)
Visits MoM
+14.94%
Country rank
United States #419143
Category rank
Arts & Entertainment/Music #6058
Bounce rate
42.09%
Pages / visit
2.61
Visit duration
00:00:41
Industry
Music
Top 3 channels
Direct › Organic Search › Referrals (top channel 47.44%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Long-tail search”

Similar sitessame category, also growing via SEO

FAQ

How many checkout visits does Audiolatry get per month?

About 6,294 last month (Similarweb estimate), #506 of 606; the month before was 2,196. Opening checkout is not paying, so this is not revenue.

Where do Audiolatry's new users come from?

New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 47.4%, search 39.4%, referral 7.9%; non-brand search about 16%, with keywords like retrosynth and vst strings yg size kecil; brand keywords 71.1%, including its own plugin names such as mel lofi 2 by audiolatry and audiolatry funkbass; social from YouTube.

How much does Audiolatry cost?

News is free; prices for its own plugins and the Gumroad subscription are not displayed

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.