quietmoneyBookings.hertfordshirezoo
Online booking page for Hertfordshire Zoo in the UK: day tickets, annual passes, animal experiences, adoptions and gift vouchers.
This is not a sOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Online booking page for Hertfordshire Zoo in the UK: day tickets, annual passes, animal experiences, adoptions and gift vouchers.
- Users
- Families with kids on day trips in south-east England
- Positioning
- The zoo's own ticketing entry point, exclusive
- Pricing
- £1 booking fee per order; ticket prices not found Billing: one-time Free tier: no Source: existing
- Prices on site
- £1 admin fee per booking (per item)
- Price source
- bookings.hertfordshirezoo.com
“Gift Vouchers / Groups purchase categories; no prices shown”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Search 43.9% (hertfordshire zoo tickets, broxbourne zoo etc.; brand keywords 35.1%, plus where to buy capybara uk) and referrals 41.4% (most likely redirects from the zoo's main site; input lists no specific sites). Direct 8.8%, members returning to renew or change dates.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 18% |
| Other | 82% |
Direct + brand search 35%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United Kingdom | 93.02% |
| United States | 4.33% |
| Netherlands | 2.65% |
Language
English
Keywords
17 keywords · brand ~35% · organic 91.87% / paid 8.13%
| Similarweb top 5 keywords |
|---|
| hertfordshire zoo |
| broxbourne zoo |
| hertfordshire zoo tickets |
| where to buy capybara uk |
| hertfordshirezoo |
Non-brand queries: broxbourne zoo, where to buy capybara uk
Referrer categories
| Category | Share of referrals |
|---|---|
| Pets | 100% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 48K (3 months)
- Visits MoM
- -57.93%
- Bounce rate
- 52.98%
- Pages / visit
- 3.10
- Visit duration
- 00:01:22
- Industry
- Gifts and Flowers
- Top 3 channels
- Referrals › Organic Search › Direct (top channel 41.44%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Existing audience”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does Bookings.hertfordshirezoo get per month?
About 8,596 last month (Similarweb estimate), #435 of 606; the month before was 17,813. Opening checkout is not paying, so this is not revenue.
Where do Bookings.hertfordshirezoo's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Search 43.9% (hertfordshire zoo tickets, broxbourne zoo etc.; brand keywords 35.1%, plus where to buy capybara uk) and referrals 41.4% (most likely redirects from the zoo's main site; input lists no specific sites). Direct 8.8%, members returning to renew or change dates.
How much does Bookings.hertfordshirezoo cost?
£1 booking fee per order; ticket prices not found
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.