All-in-one exam prep platform for IB and MYP: exam-style practice questions, top-scoring notes, flashcards, videos and AI marking.
The domain was One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
New-user source: SEO (Non-brand search). Direct 80.3%, search 19.5%, mostly brand keywords (92%), with about 8% non-brand (tok essay prompts 2027). New students mostly come from classmate word of mouth and school recommendations; referrals include toolify.ai and toddleapp.com (a school platform), social is YouTube, Instagram and Discord, and AI referral is ChatGPT 0.4%.
Semrush source breakdown (desktop)
| Attributable new users, last month | Share |
|---|---|
| SEO | 8% |
| GEO | 0% |
| Other | 92% |
Direct + brand search 92%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Hong Kong | 9.33% |
| United States | 8.98% |
| India | 7.38% |
| Singapore | 4.8% |
| Brazil | 4.67% |
Countries (Semrush): Bangladesh 9.8%, United States 9.0%, New Zealand 8.0%, Netherlands 6.2%, United Arab Emirates 4.2%
English
YouTube, Instagram, Discord; Messaging: Discord
| Source | Share |
|---|---|
| ChatGPT | 0.4 |
| Gemini | 0.14 |
| Perplexity | 0.08 |
AI referrals (Semrush): ChatGPT 6,541 (0.40%), Gemini 2,328 (0.14%), Perplexity 1,315 (0.08%), beacons.ai 139 (0.01%)
11.7K keywords · brand ~92% · organic 92.15% / paid 7.85%
| Similarweb top 5 keywords |
|---|
| revision dojo |
| revisiondojo |
| revison dojo |
| tok essay prompts 2027 |
| ib |
Non-brand queries: tok essay prompts 2027, ib
7 referring sites
| Site | Share of referrals |
|---|---|
| privacywall.org | 2.19% |
| toolify.ai | 1.91% |
| toddleapp.com | 0.64% |
| Category | Share of referrals |
|---|---|
| Graphics Multimedia and Web Design | 5.17% |
| Education | 3.73% |
| Finance - Other | 2.88% |
| Programming and Developer Software | 2.19% |
About 8,596 last month (Similarweb estimate), #449 of 606; the month before was 9,010. Opening checkout is not paying, so this is not revenue.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 80.3%, search 19.5%, mostly brand keywords (92%), with about 8% non-brand (tok essay prompts 2027). New students mostly come from classmate word of mouth and school recommendations; referrals include toolify.ai and toddleapp.com (a school platform), social is YouTube, Instagram and Discord, and AI referral is ChatGPT 0.4%.
Free tier; two plans, Lite and Pro, with 1/3/6-month options, priced in USD, exact amounts not shown on the page
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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