quietmoneyTheapprenticeguide
UK apprenticeship application coaching platform: 40+ video lessons on the application process, plus AI-scored mock video interviews, ATS-friendly CV generation, cover letter generation, mock online assessments, and an apprenticeship job search.
Two working UK One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- UK apprenticeship application coaching platform: 40+ video lessons on the application process, plus AI-scored mock video interviews, ATS-friendly CV generation, cover letter generation, mock online assessments, and an apprenticeship job search.
- Users
- School leavers and young job seekers applying for UK apprenticeships (including degree apprenticeships)
- Positioning
- Specializes in the UK apprenticeship application niche, bundling courses with tools for each stage
- Pricing
- 3-day free trial (card required, auto-converts to paid); £9.99/month; £24.99/3 months; £59.99 one-time lifetime Billing: mixed Free tier: no Source: Available
- Prices on site
- £9.99/month; £24.99/3 months (mixed)
- Team
- small team
“3-Day Free Trial; The trial needs a card and rolls into a paid plan unless you cancel before it ends”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Search 42.6%, direct 43.1%, referrals 8.6%, but search terms are almost all brand keywords (85.7%, the apprentice guide); input classified as 'Other'; social sources YouTube and Reddit. Returning users keep coming back to the tools during application season.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| Other | 100% |
Direct + brand search 86%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United Kingdom | 100% |
Language
English
Social sources
YouTube, Reddit
Keywords
38 keywords · brand ~86% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| the apprentice guide |
| apprentice guide |
| apprenticeguide |
| the appretnice guide |
| apprenticeship guide |
Referrer categories
| Category | Share of referrals |
|---|---|
| Search Engines | 99.83% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 118.1K (3 months)
- Visits MoM
- +196.5%
- Country rank
- United Kingdom #10126
- Bounce rate
- 43.17%
- Pages / visit
- 6.32
- Visit duration
- 00:04:53
- Industry
- Unknown
- Top 3 channels
- Organic Search › Direct › Referrals (top channel 42.6%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Creator or press spark”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does Theapprenticeguide get per month?
About 17,192 last month (Similarweb estimate), #166 of 606; the month before was 414. Opening checkout is not paying, so this is not revenue.
Where do Theapprenticeguide's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Search 42.6%, direct 43.1%, referrals 8.6%, but search terms are almost all brand keywords (85.7%, the apprentice guide); input classified as 'Other'; social sources YouTube and Reddit. Returning users keep coming back to the tools during application season.
How much does Theapprenticeguide cost?
3-day free trial (card required, auto-converts to paid); £9.99/month; £24.99/3 months; £59.99 one-time lifetime
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.