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Futgenie

Helper tool for EA FC 27 Ultimate Team (FUT): a browser extension and mobile app that use AI to auto-complete Squad Building Challenges (SBCs) in one click, plus bulk pack opening, squad building and more.

futgenie.gg ↗GamesUnited States 11.95%, United Kingdom 8.01%, Spain 7.76%#134 of 606
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Checkout visits, last month
21,490
#134 of 606
vs prior month
▼ 63%
57,737 → 21,490, gain −36,247
Website visits, last month
780,600
Similarweb, last month; about 2.8 of every 100 visits reach checkout
Similarweb global rank
66,353
#2805 in Games/Video Games Consoles and Accessories
Take-off year
2025
How it startedCreator or press sparkSet off by streamers, creators or press coverage
New-user source nowOtherMostly referrals, email or paid, or mostly direct with no clear source
Growth engineCreators or communityCreators keep bringing users, or the maker runs a community
Spreads purely by itselfMixed
UK company FUTGOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

19K4–6 months ago avg
38K3 months ago
58K2 months ago
21KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
Helper tool for EA FC 27 Ultimate Team (FUT): a browser extension and mobile app that use AI to auto-complete Squad Building Challenges (SBCs) in one click, plus bulk pack opening, squad building and more.
Users
Football gamers who play EA FC Ultimate Team and want to save time grinding SBCs
Positioning
Less hassle: AI solves SBCs automatically, free tier usable daily, claims 760K+ active users
Pricing
Free £0/mo (5 solves per day, with ads); Standard £6.49/mo + VAT; save 42% on annual Billing: subscription Free tier: yes Source: Already on file
Prices on site
£0/mo (Free, 5 solves/day, ads); £6.49/mo + VAT (Standard); annual save 42%, a
Acquisition entry points on site
app store, Discord community
Rough new MRR
$35,425 – $53,138 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“'Free forever, no card required' with daily free SBC solves; 'Trusted by top FUT creators' testimonials; Discord 'Active community'; '740,000+ active users'”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Other (Direct / referral / email / paid). Direct 48.4%, referral 38.7%, search 7.7% (brand keywords 54.5%, plus competitor terms like 'fut gg'). Social sources are YouTube, X and Discord, driven by FUT content creator recommendations and the Discord community; existing users return daily during the game season. Traffic follows the game cycle: 57,737 two months ago, 21,490 last month

Last month's traffic sources

Search 8%Referrals/email/paid 39%Direct 48%Unknown 5%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
SEO2%
Other98%

Direct + brand search 54%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States11.95%
United Kingdom8.01%
Spain7.76%
Denmark4.73%
Brazil4.48%

Language

Mainly English, with a language switcher

Social sources

YouTube, X (Twitter), Discord; Messaging: Discord

Keywords

521 keywords · brand ~54% · organic 100% / paid 0%

Similarweb top 5 keywords
futgenie
fut genie
fut gg
futgenie.gg
futgenie extension

Non-brand queries: fut gg

Referrer categories

CategoryShare of referrals
Video Games Consoles and Accessories95.42%

Site metrics (Similarweb, last month)

Visits, last 3 months
780.6K (3 months)
Visits MoM
-45.85%
Country rank
United States #88398
Category rank
Games/Video Games Consoles and Accessories #2805
Bounce rate
40.65%
Pages / visit
2.96
Visit duration
00:02:34
Industry
Video Games Consoles and Accessories
Top 3 channels
Direct › Referrals › Organic Search (top channel 48.35%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Creator or press spark”

Similar sitessame category, also growing via Other

FAQ

How many checkout visits does Futgenie get per month?

About 21,490 last month (Similarweb estimate), #134 of 606; the month before was 57,737. Opening checkout is not paying, so this is not revenue.

Where do Futgenie's new users come from?

New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 48.4%, referral 38.7%, search 7.7% (brand keywords 54.5%, plus competitor terms like 'fut gg'). Social sources are YouTube, X and Discord, driven by FUT content creator recommendations and the Discord community; existing users return daily during the game season. Traffic follows the game cycle: 57,737 two months ago, 21,490 last month

How much does Futgenie cost?

Free £0/mo (5 solves per day, with ads); Standard £6.49/mo + VAT; save 42% on annual

Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.