quietmoneyPassmedicine
An online question bank for UK medical exams, covering MRCP, MRCGP AKT, MSRA, UKMLA finals, PLAB, UCAT and more; users drill questions and see where their scores fall among other candidates.
In 2007 UK doctOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- An online question bank for UK medical exams, covering MRCP, MRCGP AKT, MSRA, UKMLA finals, PLAB, UCAT and more; users drill questions and see where their scores fall among other candidates.
- Users
- Medical students and junior doctors preparing for UK medical licensing/specialty exams (including UK, Australia, New Zealand and Ireland).
- Positioning
- A long-established UK medical question bank with broad exam coverage, written in current exam formats.
- Pricing
- Not found
- Team
- small team
- Price source
- passmedicine.com
“histogram based on other candidates scores”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Direct 95.5%, search 4.1%, with search terms almost entirely brand keywords (passmedicine, passmed; brand keywords 99.6%), showing new users come from word of mouth and medical school recommendations, not search or ads. Referrers include v2006.com (15.23%) and otago.ac.nz (3.19%); returning users come back directly to drill questions.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| 0% | |
| Other | 100% |
Direct + brand search 100%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United Kingdom | 78.54% |
| Australia | 7.12% |
| New Zealand | 4.37% |
| Ireland | 3.68% |
| Pakistan | 0.81% |
Countries (Semrush): United Kingdom 66.6%, Bangladesh 6.9%, United States 4.5%, Australia 3.5%, New Zealand 1.7%
Language
English
Social sources
YouTube, Facebook, Reddit
AI assistants
| Source | Share |
|---|---|
| ChatGPT | 0.02 |
| Gemini | 0.01 |
AI referrals (Semrush): ChatGPT 361 (0.02%), Gemini 164 (0.01%)
Keywords
279 keywords · brand ~100% · organic 96.79% / paid 3.21%
| Similarweb top 5 keywords |
|---|
| passmedicine |
| passmed |
| pass medicine |
| passmedicine login |
| passmedicine ucat |
Referring sites
11 referring sites
| Site | Share of referrals |
|---|---|
| v2006.com | 15.23% |
| otago.ac.nz | 3.19% |
| office.com | 2.15% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Adult | 31.75% |
| Fashion and Apparel | 21.34% |
| Computers Electronics and Technology - Other | 18.54% |
| Health - Other | 3.19% |
| Education | 2.15% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 2.6M (3 months)
- Visits MoM
- +42.89%
- Country rank
- United Kingdom #479
- Category rank
- Health/Medicine #1
- Bounce rate
- 19.7%
- Pages / visit
- 15.78
- Visit duration
- 00:20:37
- Industry
- Medicine
- Top 3 channels
- Direct › Organic Search › Organic Social (top channel 76.77%)
- Semrush monthly visits
- 3 months ago 1,065,515 · 2 months ago 1,286,440 · Last month 1,672,526 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 105,648 / 12
- Semrush source breakdown (desktop)
- Direct 94.1%, google.com · Google organic 3.7%, bing.com 0.3%, ntp.msn.com 0.2%, youtube.com 0.2%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Existing audience”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does Passmedicine get per month?
About 51,576 last month (Similarweb estimate), #40 of 606; the month before was 27,651. Opening checkout is not paying, so this is not revenue.
Where do Passmedicine's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 95.5%, search 4.1%, with search terms almost entirely brand keywords (passmedicine, passmed; brand keywords 99.6%), showing new users come from word of mouth and medical school recommendations, not search or ads. Referrers include v2006.com (15.23%) and otago.ac.nz (3.19%); returning users come back directly to drill questions.
How much does Passmedicine cost?
Not found
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.