A US medical exam prep platform: question banks, videos, and study plans for the DAT, INBDE, NCLEX, MCAT, OAT, medical school courses, anatomy, and chemistry.
In 2013, Ari ReOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“'200,000+ Success Stories' testimonial block is social proof; no referral/share features; footer '/ambassadors' link”Quote from the site
New-user source: Other (Direct / referral / email / paid). Direct 76.8%, search 17.4%, social 3.5%; search terms are mostly brand plus exam name (dat bootcamp, bootcamp nclex; brand keywords 94.2%), plus nclex. Referrals come from the student forum studentdoctor.net 1.02%, testprepinsight.com, and groupme.com, and there is a student ambassador program; test takers come back directly every day while preparing.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| 4% | |
| Other | 96% |
Direct + brand search 94%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 84.45% |
| Canada | 3.86% |
| United Kingdom | 1.19% |
| Jordan | 1.07% |
| Australia | 1.01% |
English
YouTube, Reddit, Instagram
2.4K keywords · brand ~94% · organic 77.09% / paid 22.91%
| Similarweb top 5 keywords |
|---|
| bootcamp |
| dat bootcamp |
| nclex |
| anatomy bootcamp |
| bootcamp nclex |
10 referring sites
| Site | Share of referrals |
|---|---|
| studentdoctor.net | 1.02% |
| testprepinsight.com | 0.94% |
| groupme.com | 0.93% |
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 60.93% |
| Universities and Colleges | 12.25% |
| Search Engines | 2.26% |
| Medicine | 1.95% |
| Education | 0.38% |
About 34,384 last month (Similarweb estimate), #73 of 606; the month before was 44,843. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 76.8%, search 17.4%, social 3.5%; search terms are mostly brand plus exam name (dat bootcamp, bootcamp nclex; brand keywords 94.2%), plus nclex. Referrals come from the student forum studentdoctor.net 1.02%, testprepinsight.com, and groupme.com, and there is a student ambassador program; test takers come back directly every day while preparing.
Some free starter content; membership model with 4 interest-free installments; exact price not found
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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