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Bootcamp

A US medical exam prep platform: question banks, videos, and study plans for the DAT, INBDE, NCLEX, MCAT, OAT, medical school courses, anatomy, and chemistry.

bootcamp.com ↗Education & examsUnited States 84.45%, Canada 3.86%, United Kingdom 1.19%#73 of 606
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Checkout visits, last month
34,384
#73 of 606
vs prior month
▼ 23%
44,843 → 34,384, gain −10,459
Website visits, last month
3,300,000
Similarweb, last month; about 1.0 of every 100 visits reach checkout
Similarweb global rank
15,892
#134 in Computers Electronics and Technology - Other
Take-off year
2013
How it startedFriends and local circleStarted with friends, colleagues or a local circle
New-user source nowOtherMostly referrals, email or paid, or mostly direct with no clear source
Growth engineCreators or communityCreators keep bringing users, or the maker runs a community
Spreads purely by itselfMixed
In 2013, Ari ReOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

35K4–6 months ago avg
38K3 months ago
45K2 months ago
34KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
A US medical exam prep platform: question banks, videos, and study plans for the DAT, INBDE, NCLEX, MCAT, OAT, medical school courses, anatomy, and chemistry.
Users
US students preparing for the dental school admission test (DAT), the nursing licensure exam (NCLEX), the MCAT, and similar exams
Positioning
A medical exam question-bank brand that started with the DAT, with a score-improvement guarantee and installment payments
Pricing
Some free starter content; membership model with 4 interest-free installments; exact price not found Billing: subscription Free tier: yes
Acquisition entry points on site
creator program
Price source
bootcamp.com
“'200,000+ Success Stories' testimonial block is social proof; no referral/share features; footer '/ambassadors' link”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Other (Direct / referral / email / paid). Direct 76.8%, search 17.4%, social 3.5%; search terms are mostly brand plus exam name (dat bootcamp, bootcamp nclex; brand keywords 94.2%), plus nclex. Referrals come from the student forum studentdoctor.net 1.02%, testprepinsight.com, and groupme.com, and there is a student ambassador program; test takers come back directly every day while preparing.

Last month's traffic sources

Search 17%Social 4%Direct 77%Unknown 2%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
4%
Other96%

Direct + brand search 94%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States84.45%
Canada3.86%
United Kingdom1.19%
Jordan1.07%
Australia1.01%

Language

English

Social sources

YouTube, Reddit, Instagram

Keywords

2.4K keywords · brand ~94% · organic 77.09% / paid 22.91%

Similarweb top 5 keywords
bootcamp
dat bootcamp
nclex
anatomy bootcamp
bootcamp nclex

Referring sites

10 referring sites

SiteShare of referrals
studentdoctor.net1.02%
testprepinsight.com0.94%
groupme.com0.93%

Referrer categories

CategoryShare of referrals
Computers Electronics and Technology - Other60.93%
Universities and Colleges12.25%
Search Engines2.26%
Medicine1.95%
Education0.38%

Site metrics (Similarweb, last month)

Visits, last 3 months
3.3M (3 months)
Visits MoM
-19.36%
Country rank
United States #4051
Category rank
Computers Electronics and Technology - Other #134
Bounce rate
28.06%
Pages / visit
6.19
Visit duration
00:11:33
Industry
Dentist and Dental Services
Top 3 channels
Direct › Organic Search › Organic Social (top channel 76.75%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Friends and local circle”

Similar sitessame category, also growing via Other

FAQ

How many checkout visits does Bootcamp get per month?

About 34,384 last month (Similarweb estimate), #73 of 606; the month before was 44,843. Opening checkout is not paying, so this is not revenue.

Where do Bootcamp's new users come from?

New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 76.8%, search 17.4%, social 3.5%; search terms are mostly brand plus exam name (dat bootcamp, bootcamp nclex; brand keywords 94.2%), plus nclex. Referrals come from the student forum studentdoctor.net 1.02%, testprepinsight.com, and groupme.com, and there is a student ambassador program; test takers come back directly every day while preparing.

How much does Bootcamp cost?

Some free starter content; membership model with 4 interest-free installments; exact price not found

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.