quietmoney

Sync

AI lip-sync and video dubbing platform (sync. labs): matches the lip movements of people in a video to a new voice track, available via API or a web studio, used for film, advertising and content translation.

sync.so ↗AI creationUnited States 25.07%, India 10.56%, Brazil 8.11%#132 of 606
Open Sync ↗← Back to the list
Checkout visits, last month
21,490
#132 of 606
vs prior month
▲ 57%
13,722 → 21,490, gain +7,768
Website visits, last month
216,900
Similarweb, last month; about 9.9 of every 100 visits reach checkout
Similarweb global rank
172,063
#931 in Graphics Multimedia and Web Design
Take-off year
2023
How it startedCreator or press sparkSet off by streamers, creators or press coverage
New-user source nowOtherMostly referrals, email or paid, or mostly direct with no clear source
Growth engineCreator supplyCreators publish on it and their content brings users
Spreads purely by itselfMixed
Two researchersOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

11K4–6 months ago avg
30K3 months ago
14K2 months ago
21KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
AI lip-sync and video dubbing platform (sync. labs): matches the lip movements of people in a video to a new voice track, available via API or a web studio, used for film, advertising and content translation.
Users
Production teams and ad agencies doing video localization and dubbing, plus developers calling the API and AI video creators
Positioning
More focused: specializes in lip-sync models (sync-3) that handle hard cases like occlusion, multiple faces and 4K; a YC-backed team
Pricing
Hobbyist $5/mo + $0.05/sec; Creator $19/mo + $0.05/sec; higher tier $49/mo + $0.0475/sec Billing: mixed Free tier: yes Source: Already on file
Prices on site
$5/mo + $0.05/sec (Hobbyist); $19/mo + $0.05/sec (Creator); $49/mo + $0.0475/s
Acquisition entry points on site
Discord community
Rough new MRR
$21,490 – $161,175 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“Watermark is for verification only: 'with sync.'s propietary watermarking technology, you can check to see if any video was modified'; Discord discord.com/invit”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Other (Direct / referral / email / paid). Direct 73.8%, search 22.1% (brand keywords 95.8%, such as sync labs and synclabs; the only non-brand term is 'lipsync'), AI referrals 4.2% (ChatGPT 2.76%). Referrals include workatastartup.com 6.02% (YC jobs page) and videohelp.com 1.85%; social from YouTube, X and LinkedIn. Existing users come straight back to use the studio or API.

Last month's traffic sources

Search 22%AI assistants 4%Direct 74%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last monthShare
GEO4%
Other96%

Direct + brand search 96%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States25.07%
India10.56%
Brazil8.11%
Ukraine4.89%
Philippines4.77%

Countries (Semrush): Bangladesh 15.4%, Brazil 12.3%, United States 8.0%, Albania 5.3%, Nepal 4.7%

Language

English

Social sources

YouTube, X (Twitter), LinkedIn

AI assistants

SourceShare
ChatGPT2.76
grok.com0.08
Perplexity0.08

AI referrals (Semrush): ChatGPT 14,060 (2.76%), grok.com 422 (0.08%), Perplexity 416 (0.08%), syntx.ai 309 (0.06%), Gemini 240 (0.05%)

Keywords

449 keywords · brand ~96% · organic 100% / paid 0%

Similarweb top 5 keywords
sync labs
synclabs
sync.labs
syncso
lipsync

Referring sites

15 referring sites

SiteShare of referrals
workatastartup.com6.02%
videohelp.com1.85%
statusgator.com1.34%

Referrer categories

CategoryShare of referrals
Computers Electronics and Technology - Other41.8%
Graphics Multimedia and Web Design4.47%
Business Services0.71%

Site metrics (Similarweb, last month)

Visits, last 3 months
216.9K (3 months)
Visits MoM
-12.73%
Country rank
United States #128930
Category rank
Graphics Multimedia and Web Design #931
Bounce rate
37.6%
Pages / visit
4.02
Visit duration
00:02:31
Industry
Graphics Multimedia and Web Design
Top 3 channels
Direct › Organic Search › Referrals (top channel 55.1%)
Semrush monthly visits
3 months ago 507,221 · 2 months ago 447,443 · Last month 510,134 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits
40,548 / 0
Semrush source breakdown (desktop)
Direct 63.4%, google.com · Google organic 19.0%, stripe.com 5.4%, chatgpt.com 3.6%, accounts.google.com 3.3%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Creator or press spark”

Similar sitessame category, also growing via Other

FAQ

How many checkout visits does Sync get per month?

About 21,490 last month (Similarweb estimate), #132 of 606; the month before was 13,722. Opening checkout is not paying, so this is not revenue.

Where do Sync's new users come from?

New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 73.8%, search 22.1% (brand keywords 95.8%, such as sync labs and synclabs; the only non-brand term is 'lipsync'), AI referrals 4.2% (ChatGPT 2.76%). Referrals include workatastartup.com 6.02% (YC jobs page) and videohelp.com 1.85%; social from YouTube, X and LinkedIn. Existing users come straight back to use the studio or API.

How much does Sync cost?

Hobbyist $5/mo + $0.05/sec; Creator $19/mo + $0.05/sec; higher tier $49/mo + $0.0475/sec

Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.