AI lip-sync and video dubbing platform (sync. labs): matches the lip movements of people in a video to a new voice track, available via API or a web studio, used for film, advertising and content translation.
Two researchersOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“Watermark is for verification only: 'with sync.'s propietary watermarking technology, you can check to see if any video was modified'; Discord discord.com/invit”Quote from the site
New-user source: Other (Direct / referral / email / paid). Direct 73.8%, search 22.1% (brand keywords 95.8%, such as sync labs and synclabs; the only non-brand term is 'lipsync'), AI referrals 4.2% (ChatGPT 2.76%). Referrals include workatastartup.com 6.02% (YC jobs page) and videohelp.com 1.85%; social from YouTube, X and LinkedIn. Existing users come straight back to use the studio or API.
Semrush source breakdown (desktop)
| Attributable new users, last month | Share |
|---|---|
| GEO | 4% |
| Other | 96% |
Direct + brand search 96%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 25.07% |
| India | 10.56% |
| Brazil | 8.11% |
| Ukraine | 4.89% |
| Philippines | 4.77% |
Countries (Semrush): Bangladesh 15.4%, Brazil 12.3%, United States 8.0%, Albania 5.3%, Nepal 4.7%
English
YouTube, X (Twitter), LinkedIn
| Source | Share |
|---|---|
| ChatGPT | 2.76 |
| grok.com | 0.08 |
| Perplexity | 0.08 |
AI referrals (Semrush): ChatGPT 14,060 (2.76%), grok.com 422 (0.08%), Perplexity 416 (0.08%), syntx.ai 309 (0.06%), Gemini 240 (0.05%)
449 keywords · brand ~96% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| sync labs |
| synclabs |
| sync.labs |
| syncso |
| lipsync |
15 referring sites
| Site | Share of referrals |
|---|---|
| workatastartup.com | 6.02% |
| videohelp.com | 1.85% |
| statusgator.com | 1.34% |
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 41.8% |
| Graphics Multimedia and Web Design | 4.47% |
| Business Services | 0.71% |
About 21,490 last month (Similarweb estimate), #132 of 606; the month before was 13,722. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 73.8%, search 22.1% (brand keywords 95.8%, such as sync labs and synclabs; the only non-brand term is 'lipsync'), AI referrals 4.2% (ChatGPT 2.76%). Referrals include workatastartup.com 6.02% (YC jobs page) and videohelp.com 1.85%; social from YouTube, X and LinkedIn. Existing users come straight back to use the studio or API.
Hobbyist $5/mo + $0.05/sec; Creator $19/mo + $0.05/sec; higher tier $49/mo + $0.0475/sec
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
Scan with WeChat to pay; this page unlocks by itself once paid.
On a phone: save the QR image, then scan it from your photos in WeChat.