Gizmo

An AI study app: feed in study material to generate flashcards and quizzes, and review them with spaced repetition and gamification.

gizmo.ai ↗Education & examsPhilippines 43.64%, United States 23.33%, United Kingdom 8.63%#29 of 606

Open Gizmo ↗← Back to the list

Checkout visits, last month

64,470

#29 of 606

vs prior month

▲ 57%

41,166 → 64,470, gain +23,304

Website visits, last month

7,849,000

Similarweb, last month; about 0.8 of every 100 visits reach checkout

Similarweb global rank

4,683

#5 in Science and Education/Education (Philippines)

Take-off year

2023

How it startedCreator or press sparkSet off by streamers, creators or press coverage

New-user source nowOtherMostly referrals, email or paid, or mostly direct with no clear source

Growth engineCreators or communityCreators keep bringing users, or the maker runs a community

Spreads purely by itselfMixed

A memory/flashchow it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. how it found its first users, what made it grow, how it makes money, with links to every source. hOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

31K4–6 months ago avg

25K3 months ago

41K2 months ago

64KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product: An AI study app: feed in study material to generate flashcards and quizzes, and review them with spaced repetition and gamification.
Users: Secondary school students in the Philippines, the US, the UK (GCSE) and Australia
Positioning: Makes review into 'addictive' gamified flashcards, aimed mainly at secondary school students
Pricing: Not found
Acquisition entry points on site: Discord community
Price source: gizmo.ai

“Nav link 'LiveGizmo Live' undescribed; user comments as social proof; 'Download app' link, Discord in footer”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Other (Direct / referral / email / paid). Direct 79.8%, search 19.1% (brand keywords 98.9%: gizmo ai, gizmo login, gizmo app), messaging 0.6%, social 0.5% (Facebook, Messenger, YouTube). Referrals geekflare.com 10.59%, whop.com 10.55%, microsoft.com 2.76%. New users are classed as other.

Last month's traffic sources

Search 19%Social 0%Messaging 1%Direct 80%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last month	Share
Social media	0%
Viral	1%
Other	99%

Direct + brand search 99%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

Country	Share of visits
Philippines	43.64%
United States	23.33%
United Kingdom	8.63%
Australia	5.99%
Canada	3.21%

Countries (Semrush): Philippines 24.0%, United States 22.9%, United Kingdom 12.4%, Australia 8.9%, Canada 4.8%

Language

English

Social sources

Facebook, Facebook Messenger, YouTube; Messaging: Messenger

AI assistants

Source	Share
ChatGPT	0.17
Gemini	0.1
Claude	0.01

AI referrals (Semrush): ChatGPT 8,162 (0.17%), Gemini 4,857 (0.10%), Claude 360 (0.01%), solvely.ai 328 (0.01%)

Keywords

742 keywords · brand ~99% · organic 99.92% / paid 0.08%

Similarweb top 5 keywords
gizmo
gizmo ai
gizmo login
gizmo app
gizmos

Referring sites

19 referring sites

Site	Share of referrals
geekflare.com	10.59%
whop.com	10.55%
microsoft.com	2.76%

Referrer categories

Category	Share of referrals
Search Engines	22.48%
Programming and Developer Software	22.19%
Computers Electronics and Technology - Other	14.71%
Computer Security	10.59%
Fashion and Apparel	10.55%

Site metrics (Similarweb, last month)

Visits, last 3 months: 7.8M (3 months)
Visits MoM: +73.28%
Country rank: Philippines #147
Category rank: Science and Education/Education (Philippines) #5
Bounce rate: 22%
Pages / visit: 11.20
Visit duration: 00:10:34
Industry: Fashion and Apparel
Top 3 channels: Direct › Organic Search › Organic Social (top channel 59.03%)
Semrush monthly visits: 3 months ago 1,842,047 · 2 months ago 2,663,696 · Last month 4,731,862 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits: 695,231 / 3,068
Semrush source breakdown (desktop): Direct 76.4%, google.com · Google organic 17.3%, bing.com 1.0%, l.messenger.com 0.6%, l.facebook.com 0.5%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

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Similar sitessame category, also growing via Other

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FAQ

How many checkout visits does Gizmo get per month?

About 64,470 last month (Similarweb estimate), #29 of 606; the month before was 41,166. Opening checkout is not paying, so this is not revenue.

Where do Gizmo's new users come from?

New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 79.8%, search 19.1% (brand keywords 98.9%: gizmo ai, gizmo login, gizmo app), messaging 0.6%, social 0.5% (Facebook, Messenger, YouTube). Referrals geekflare.com 10.59%, whop.com 10.55%, microsoft.com 2.76%. New users are classed as other.

How much does Gizmo cost?

Not found

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.