An AI career test and career coach: users take a 10-minute quiz to get a matching career direction, then use AI coaching, resume, and interview tools to move forward with a job search or career change.
A standard 'freOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“Trusted by 2,500,000+ people; Start quiz; various accessible pricing plans”Quote from the site
New-user source: Other (Direct / referral / email / paid). Paid social 49.1%, direct 34.6%, search 9.8%; new users mainly come from Facebook, Instagram, and YouTube ads, search terms include non-brand keywords like career quiz, and brand keywords are 36.5%. No referral sites; paying users come back to use the coaching and job-search tools.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 8% |
| Other | 92% |
Direct + brand search 36%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 85.07% |
| United Kingdom | 7.31% |
| Canada | 2.89% |
| Australia | 1.14% |
| India | 0.62% |
English
Facebook, Instagram, YouTube
441 keywords · brand ~36% · organic 42.22% / paid 57.78%
| Similarweb top 5 keywords |
|---|
| apt ai |
| career quiz |
| tryapt.ai |
| apt.ai |
| switch careers okc |
Non-brand queries: apt ai, career quiz, apt.ai, switch careers okc
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 78.79% |
About 34,384 last month (Similarweb estimate), #72 of 606; the month before was 18,434. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Paid social 49.1%, direct 34.6%, search 9.8%; new users mainly come from Facebook, Instagram, and YouTube ads, search terms include non-brand keywords like career quiz, and brand keywords are 36.5%. No referral sites; paying users come back to use the coaching and job-search tools.
Not found (the official site only says there are several pricing plans; user comments mention about $30 monthly, unofficial)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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