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Tryapt

An AI career test and career coach: users take a 10-minute quiz to get a matching career direction, then use AI coaching, resume, and interview tools to move forward with a job search or career change.

tryapt.ai ↗Education & examsUnited States 85.07%, United Kingdom 7.31%, Canada 2.89%#72 of 606
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Checkout visits, last month
34,384
#72 of 606
vs prior month
▲ 87%
18,434 → 34,384, gain +15,950
Website visits, last month
490,900
Similarweb, last month; about 7.0 of every 100 visits reach checkout
Similarweb global rank
100,271
#59 in Jobs and Career/Jobs and Career - Other
Take-off year
2024
How it startedPaid adsEarly users bought with ads
New-user source nowOtherMostly referrals, email or paid, or mostly direct with no clear source
Growth enginePaid adsKeeps buying ads
Spreads purely by itselfNo
A standard 'freOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

24K4–6 months ago avg
25K3 months ago
18K2 months ago
34KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
An AI career test and career coach: users take a 10-minute quiz to get a matching career direction, then use AI coaching, resume, and interview tools to move forward with a job search or career change.
Users
US adults who want to switch careers or are unsure about their career direction
Positioning
Bundles a career test with follow-up AI coaching into a subscription, acquiring customers through social ad spend
Pricing
Not found (the official site only says there are several pricing plans; user comments mention about $30 monthly, unofficial) Billing: subscription
Acquisition entry points on site
press coverage
“Trusted by 2,500,000+ people; Start quiz; various accessible pricing plans”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Other (Direct / referral / email / paid). Paid social 49.1%, direct 34.6%, search 9.8%; new users mainly come from Facebook, Instagram, and YouTube ads, search terms include non-brand keywords like career quiz, and brand keywords are 36.5%. No referral sites; paying users come back to use the coaching and job-search tools.

Last month's traffic sources

Search 10%Referrals/email/paid 49%Direct 35%Unknown 6%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
SEO8%
Other92%

Direct + brand search 36%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States85.07%
United Kingdom7.31%
Canada2.89%
Australia1.14%
India0.62%

Language

English

Social sources

Facebook, Instagram, YouTube

Keywords

441 keywords · brand ~36% · organic 42.22% / paid 57.78%

Similarweb top 5 keywords
apt ai
career quiz
tryapt.ai
apt.ai
switch careers okc

Non-brand queries: apt ai, career quiz, apt.ai, switch careers okc

Referrer categories

CategoryShare of referrals
Computers Electronics and Technology - Other78.79%

Site metrics (Similarweb, last month)

Visits, last 3 months
490.9K (3 months)
Visits MoM
+37.94%
Country rank
United States #30042
Category rank
Jobs and Career/Jobs and Career - Other #59
Bounce rate
52.29%
Pages / visit
3.33
Visit duration
00:03:59
Industry
Jobs and Career
Top 3 channels
Direct › Paid Social › Organic Search (top channel 34.58%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Paid ads”

Similar sitessame category, also growing via Other

FAQ

How many checkout visits does Tryapt get per month?

About 34,384 last month (Similarweb estimate), #72 of 606; the month before was 18,434. Opening checkout is not paying, so this is not revenue.

Where do Tryapt's new users come from?

New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Paid social 49.1%, direct 34.6%, search 9.8%; new users mainly come from Facebook, Instagram, and YouTube ads, search terms include non-brand keywords like career quiz, and brand keywords are 36.5%. No referral sites; paying users come back to use the coaching and job-search tools.

How much does Tryapt cost?

Not found (the official site only says there are several pricing plans; user comments mention about $30 monthly, unofficial)

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.