quietmoneyBoot
Gamified online coding school that teaches backend, DevOps and data analysis through lots of hands-on exercises, with an AI tutor and portfolio projects.
Backend engineeOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Gamified online coding school that teaches backend, DevOps and data analysis through lots of hands-on exercises, with an AI tutor and portfolio projects.
- Users
- Adult self-learners looking to switch careers into backend/DevOps/data analysis, mostly in the US
- Positioning
- More hands-on than video tutorials, gamified levels, tuition about 1% of college, with purchasing-power discounts by region
- Pricing
- $32 (shown after a 49% purchasing-power discount); annual membership works out to $16/month, i.e. $199/year Billing: subscription Free tier: no Source: Existing
- Prices on site
- $32 USD (shown with 49% PPP Discount); $16/month (Yearly Membership); $199/year, billed yearly (subscription)
- Team
- small team
- Acquisition entry points on site
- affiliate / referral program
- Sharing mechanics
- open source, public profiles / leaderboards Footer links 'Leaderboard'; reviews link to public user profiles; 'Connect directly with them and others in our flourishing online community'; GitHub 'Curriculu
- Price source
- boot.dev
“Footer links 'Leaderboard'; reviews link to public user profiles; 'Connect directly with them and others in our flourishing online community'; GitHub 'Curriculu”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Direct 86.9%, brand keywords 93.9%, nearly all new users classified as Other (95%), pointing to word of mouth and brand awareness; social 5% (YouTube, X, Facebook). Referrals include temp-mail.org 3.86%, trustpilot.com 2.65%, devpost.com 1.04%; has an affiliate program, public leaderboards and user profile pages.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| 5% | |
| Other | 95% |
Direct + brand search 94%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 38.1% |
| Germany | 6% |
| India | 5.78% |
| United Kingdom | 5.29% |
| Vietnam | 3.57% |
Countries (Semrush): United States 24.7%, Bangladesh 19.1%, Mexico 9.4%, United Kingdom 3.6%, India 2.9%
Language
English
Social sources
YouTube, X (Twitter), Facebook
AI assistants
| Source | Share |
|---|---|
| ChatGPT | 0.1 |
| Gemini | 0.02 |
| typesafe.ai | 0.01 |
AI referrals (Semrush): ChatGPT 1,872 (0.10%), Gemini 350 (0.02%), typesafe.ai 151 (0.01%), artificialanalysis.ai 140 (0.01%), Claude 133 (0.01%)
Keywords
3.6K keywords · brand ~94% · organic 82.6% / paid 17.4%
| Similarweb top 5 keywords |
|---|
| boot dev |
| boot.dev |
| bootdev |
| boot,dev |
| boot dot dev |
Referring sites
8 referring sites
| Site | Share of referrals |
|---|---|
| temp-mail.org | 3.86% |
| trustpilot.com | 2.65% |
| devpost.com | 1.04% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Education | 31.38% |
| Programming and Developer Software | 22.62% |
| Computers Electronics and Technology - Other | 15.51% |
| 3.86% | |
| Finance - Other | 2.65% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 2.1M (3 months)
- Visits MoM
- -9.98%
- Country rank
- United States #12870
- Category rank
- Jobs and Employment #172
- Bounce rate
- 43.62%
- Pages / visit
- 7.43
- Visit duration
- 00:07:22
- Industry
- Jobs and Employment
- Top 3 channels
- Direct › Organic Social › Organic Search (top channel 63.52%)
- Semrush monthly visits
- 3 months ago 1,802,346 · 2 months ago 1,801,557 · Last month 1,858,230 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 96,757 / 4
- Semrush source breakdown (desktop)
- Direct 81.7%, google.com · Google organic 6.6%, youtube.com 4.7%, github.com 1.1%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Creator or press spark”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does Boot get per month?
About 17,192 last month (Similarweb estimate), #192 of 606; the month before was 9,217. Opening checkout is not paying, so this is not revenue.
Where do Boot's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 86.9%, brand keywords 93.9%, nearly all new users classified as Other (95%), pointing to word of mouth and brand awareness; social 5% (YouTube, X, Facebook). Referrals include temp-mail.org 3.86%, trustpilot.com 2.65%, devpost.com 1.04%; has an affiliate program, public leaderboards and user profile pages.
How much does Boot cost?
$32 (shown after a 49% purchasing-power discount); annual membership works out to $16/month, i.e. $199/year
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.