quietmoney99sounds
Independent sound label offering free sound effects, samples and VST plugin downloads, with a blog.
In 2014 the musOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: gumroad.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Independent sound label offering free sound effects, samples and VST plugin downloads, with a blog.
- Users
- Indie musicians, video creators and game developers looking for royalty-free sound samples
- Positioning
- Everything free + fairly high quality, kept alive by a newsletter
- Pricing
- Free; the SFX TOOLKIT is sold on Gumroad, amount not shown Free tier: yes Source: Existing
- Prices on site
- free; 'SFX TOOLKIT' on Gumroad (price not shown)
- Team
- solo
“'We make FREE sounds and sound effects'; newsletter: 'exclusive FREE plugins and sounds in your inbox'”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Direct 44.6%, search 41.5%, referrals 8.3%; non-brand search about 25%, with terms like generdyn sample pack, descargar samples de batería wav, dub reggae sample pack free; referrals newgrounds.com 1.32%, phasedj.com 1.26%, free-drum-kits.com 1.15%; the newsletter brings back returning users.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 25% |
| Other | 75% |
Direct + brand search 61%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 16.48% |
| United Kingdom | 8.66% |
| Germany | 6.77% |
| France | 5.23% |
| Russia | 4.54% |
Language
English
Social sources
YouTube, X (Twitter), Reddit
Keywords
447 keywords · brand ~61% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| 99sounds |
| generdyn sample pack |
| 99 drum samples by 99sounds |
| descargar samples de batería wav |
| dub reggae sample pack free |
Non-brand queries: generdyn sample pack, descargar samples de batería wav, dub reggae sample pack free
Referring sites
7 referring sites
| Site | Share of referrals |
|---|---|
| newgrounds.com | 1.32% |
| phasedj.com | 1.26% |
| free-drum-kits.com | 1.15% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Graphics Multimedia and Web Design | 29.28% |
| Music | 7.13% |
| Programming and Developer Software | 1.84% |
| Video Games Consoles and Accessories | 1.32% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 95.8K (3 months)
- Visits MoM
- +3.58%
- Country rank
- South Africa #25345
- Category rank
- Arts & Entertainment/Music #376
- Bounce rate
- 40.73%
- Pages / visit
- 2.15
- Visit duration
- 00:00:29
- Industry
- Music
- Top 3 channels
- Direct › Organic Search › Referrals (top channel 44.64%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Piggyback on a platform”
Similar sitessame category, also growing via SEO
FAQ
How many checkout visits does 99sounds get per month?
About 5,508 last month (Similarweb estimate), #522 of 606; the month before was 8,239. Opening checkout is not paying, so this is not revenue.
Where do 99sounds's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 44.6%, search 41.5%, referrals 8.3%; non-brand search about 25%, with terms like generdyn sample pack, descargar samples de batería wav, dub reggae sample pack free; referrals newgrounds.com 1.32%, phasedj.com 1.26%, free-drum-kits.com 1.15%; the newsletter brings back returning users.
How much does 99sounds cost?
Free; the SFX TOOLKIT is sold on Gumroad, amount not shown
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.