quietmoneyGimmeswag
Shopify store selling licensed and creator-collab collectible plush toys and figures, sold as 'presale launches' and 'ready to ship' items; also develops merch for creators.
A small US teamOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: buy.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Shopify store selling licensed and creator-collab collectible plush toys and figures, sold as 'presale launches' and 'ready to ship' items; also develops merch for creators.
- Users
- Fans of games, web animation and YouTube streamers who want merch of their favorite characters
- Positioning
- Specializes in official plush merch for creators/indie IPs; creators bring their fans to buy
- Pricing
- One-time per item: figures $29.99–$34.99, plush $34.99–$39.99 Billing: one-time Free tier: no Source: existing
- Prices on site
- $29.99 one-time (Nick Nocturne Figure); $34.99 one-time (Guardian Fox, Gunner p
- Acquisition entry points on site
- creator program
- Rough new MRR
- $50,635 – $88,616 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“'FOR CREATORS' section: 'Want to launch a collectible?' linking to partners.gimmeswag.com”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Social media (Organic social). New users come mainly from social (26.1%): YouTube, X, Tumblr in that order, as collab creators promote new drops on their own channels; referrals from steamcommunity.com 9.73%, bio.link 5.67%, louisayy.com 2.75% (a creator's homepage). Direct 49.6%, brand keywords 60.3%, non-brand search about 7% (character names like pierrot plush, pibble). Returning customers come back directly for new releases. last month visits 8,442, +1,170% month over month.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 7% |
| 26% | |
| Other | 67% |
Direct + brand search 60%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 39.36% |
| United Kingdom | 9.81% |
| Spain | 6.71% |
| Australia | 6.25% |
| Mexico | 4.69% |
Countries (Semrush): United States 63.8%, United Kingdom 7.2%, Canada 3.9%, Colombia 3.7%, Australia 3.3%
Language
English
Social sources
YouTube, X-twitter, Tumblr
AI assistants
| Source | Share |
|---|---|
| beacons.ai | 0.1 |
| ChatGPT | 0.05 |
AI referrals (Semrush): beacons.ai 163 (0.10%), ChatGPT 84 (0.05%)
Keywords
317 keywords · brand ~60% · organic 86.47% / paid 13.53%
| Similarweb top 5 keywords |
|---|
| gimmeswag |
| gimmieswag |
| gimme swag |
| pierrot plush |
| pibble |
Non-brand queries: pierrot plush, pibble
Referring sites
10 referring sites
| Site | Share of referrals |
|---|---|
| steamcommunity.com | 9.73% |
| bio.link | 5.67% |
| louisayy.com | 2.75% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Video Games Consoles and Accessories | 39.38% |
| Social Media Networks | 26.41% |
| Graphics Multimedia and Web Design | 5.67% |
| News & Media Publishers | 5.32% |
| Investing | 1.2% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 157.6K (3 months)
- Visits MoM
- -19.66%
- Country rank
- United States #101722
- Category rank
- Games/Video Games Consoles and Accessories #3212
- Bounce rate
- 51.02%
- Pages / visit
- 2.33
- Visit duration
- 00:00:37
- Industry
- Video Games Consoles and Accessories
- Top 3 channels
- Direct › Organic Social › Organic Search (top channel 33.84%)
- Semrush monthly visits
- 3 months ago 288,037 · 2 months ago 182,410 · Last month 161,451 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 4,816 / 0
- Semrush source breakdown (desktop)
- Direct 38.8%, youtube.com 15.6%, google.com · Google organic 13.9%, itch.io 5.1%, t.co 4.8%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Piggyback on a platform”
Similar sitessame category, also growing via Social media
FAQ
How many checkout visits does Gimmeswag get per month?
About 8,442 last month (Similarweb estimate), #476 of 606; the month before was 1,084. Opening checkout is not paying, so this is not revenue.
Where do Gimmeswag's new users come from?
New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like New users come mainly from social (26.1%): YouTube, X, Tumblr in that order, as collab creators promote new drops on their own channels; referrals from steamcommunity.com 9.73%, bio.link 5.67%, louisayy.com 2.75% (a creator's homepage). Direct 49.6%, brand keywords 60.3%, non-brand search about 7% (character names like pierrot plush, pibble). Returning customers come back directly for new releases. last month visits 8,442, +1,170% month over month.
How much does Gimmeswag cost?
One-time per item: figures $29.99–$34.99, plush $34.99–$39.99
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.