A World of Warcraft gear simulator: runs SimulationCraft online to simulate character damage output and help players compare gear, talents and trinkets.
Hardcore World One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“Optimize Your WoW Characters”Quote from the site
New-user source: Other (Direct / referral / email / paid). Direct 83.1%, search 10.1% almost entirely brand and tool names (raidbots, simc, simulationcraft, wow sims; brand keywords 89.2%); referrals 6.8% from China's nga.cn (3.23%), baidu.com and the guide site icy-veins.com. Social is YouTube, VK and Facebook. New users are classified as Other; returning users come straight back to run simulations whenever they change gear or a new patch lands.
Semrush source breakdown (desktop)
| Attributable new users, last month | Share |
|---|---|
| SEO | 4% |
| Other | 96% |
Direct + brand search 89%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 30.35% |
| Germany | 13.34% |
| United Kingdom | 4.48% |
| Russia | 4.13% |
| France | 3.43% |
Countries (Semrush): United States 31.2%, Germany 10.7%, Bangladesh 6.5%, Russian Federation 5.0%, France 3.5%
English
YouTube, VKontakte, Facebook
| Source | Share |
|---|---|
| ChatGPT | 0.09 |
| Gemini | 0.01 |
| Perplexity | 0.0 |
AI referrals (Semrush): ChatGPT 3,236 (0.09%), Gemini 535 (0.01%), Perplexity 143 (0.00%), abacus.ai 137 (0.00%)
635 keywords · brand ~89% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| raidbots |
| simc |
| raidbot |
| wow sims |
| simulationcraft |
Non-brand queries: simc, wow sims, simulationcraft
15 referring sites
| Site | Share of referrals |
|---|---|
| nga.cn | 3.23% |
| baidu.com | 2.17% |
| icy-veins.com | 1.11% |
| Category | Share of referrals |
|---|---|
| Video Games Consoles and Accessories | 86.24% |
| Games - Other | 3.23% |
| Search Engines | 2.72% |
| Computers Electronics and Technology - Other | 0.31% |
| Programming and Developer Software | 0.11% |
About 12,894 last month (Similarweb estimate), #292 of 606; the month before was 31,121. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 83.1%, search 10.1% almost entirely brand and tool names (raidbots, simc, simulationcraft, wow sims; brand keywords 89.2%); referrals 6.8% from China's nga.cn (3.23%), baidu.com and the guide site icy-veins.com. Social is YouTube, VK and Facebook. New users are classified as Other; returning users come straight back to run simulations whenever they change gear or a new patch lands.
There is a Premium page but the price was not found
Dossier confidence: low. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
Scan with WeChat to pay; this page unlocks by itself once paid.
On a phone: save the QR image, then scan it from your photos in WeChat.