quietmoneyUc
Umbrella game-cheat subscription: a bundle of scripts for Dota 2 and Deadlock (map hack, ESP, aimbot etc.), claimed to be ban-proof.
The Russian-lanOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Umbrella game-cheat subscription: a bundle of scripts for Dota 2 and Deadlock (map hack, ESP, aimbot etc.), claimed to be ban-proof.
- Users
- Dota 2 and Deadlock players in Russia and Eastern Europe who want to use cheats
- Positioning
- Well-known Dota 2 cheat brand in the Russian-speaking world, with a large script count (500+) and a free trial
- Pricing
- Homepage says "10 days free" trial; subscription price not found Billing: subscription Free tier: yes Source: Homepage
- Team
- small team
- Acquisition entry points on site
- Discord community
- Price source
- uc.zone
“"Доступ к более чем 500 скриптам, от анализа матчей до мап-хака"; "10 дней бесплатно"; "UNDETECTED"; 10,000 users”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: SEO (Non-brand search). Direct 60.4%, search 35.5%; search terms are the product name "umbrella", "амбрелла" and "umbrella dota 2" (the data counts these as non-brand, about 35.5%, but they are actually the brand name). Referrals come from vk.ru (1.31%) and funpay.com (1.29%); social from YouTube, SoundCloud and Telegram. Returning users come back directly to renew.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 36% |
| Other | 64% |
Direct + brand search 60%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| Russia | 60.63% |
| Poland | 6.52% |
| Ukraine | 6.35% |
| United States | 5.14% |
| Czech Republic | 3.98% |
Countries (Semrush): Russian Federation 50.2%, Ukraine 7.4%, Germany 7.4%, United States 4.2%, Kazakhstan 4.1%
Language
Multilingual: mainly Russian, also English and Chinese
Social sources
YouTube, SoundCloud, Telegram Webapp; Messaging: Telegram
AI assistants
| Source | Share |
|---|---|
| ChatGPT | 0.01 |
AI referrals (Semrush): ChatGPT 36 (0.01%)
Keywords
432 keywords · brand ~60% · organic 95.27% / paid 4.73%
| Similarweb top 5 keywords |
|---|
| umbrella |
| амбрелла |
| umbrella dota 2 |
| амбрела |
| амбрелла дота 2 |
Non-brand queries: umbrella, амбрелла, umbrella dota 2, амбрела, амбрелла дота 2
Referring sites
7 referring sites
| Site | Share of referrals |
|---|---|
| vk.ru | 1.31% |
| funpay.com | 1.29% |
| uchi.ru | 0.61% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Video Games Consoles and Accessories | 51.23% |
| Search Engines | 7.5% |
| Computers Electronics and Technology - Other | 4.18% |
| Programming and Developer Software | 1.31% |
| Education | 0.61% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 248.7K (3 months)
- Visits MoM
- +0.12%
- Country rank
- Russia #7704
- Category rank
- Games > Games - Other #98
- Bounce rate
- 30.26%
- Pages / visit
- 4.87
- Visit duration
- 00:02:35
- Industry
- Games
- Top 3 channels
- Organic Search › Direct › Organic Social (top channel 47.3%)
- Semrush monthly visits
- 3 months ago 437,074 · 2 months ago 471,261 · Last month 530,118 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 23,506 / 0
- Semrush source breakdown (desktop)
- Direct 54.0%, google.com · Google organic 29.0%, pally.info 3.7%, stripe.com 2.9%, yandex.ru 2.8%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Existing audience”
Similar sitessame category, also growing via SEO
FAQ
How many checkout visits does Uc get per month?
About 12,894 last month (Similarweb estimate), #289 of 606; the month before was 13,515. Opening checkout is not paying, so this is not revenue.
Where do Uc's new users come from?
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 60.4%, search 35.5%; search terms are the product name "umbrella", "амбрелла" and "umbrella dota 2" (the data counts these as non-brand, about 35.5%, but they are actually the brand name). Referrals come from vk.ru (1.31%) and funpay.com (1.29%); social from YouTube, SoundCloud and Telegram. Returning users come back directly to renew.
How much does Uc cost?
Homepage says "10 days free" trial; subscription price not found
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.