quietmoneyFlockfantasy
An American fantasy football platform offering creator rankings, a trade calculator, league management, and mock drafts, and connecting to Sleeper/ESPN/Yahoo leagues.
Flock Fantasy bOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- An American fantasy football platform offering creator rankings, a trade calculator, league management, and mock drafts, and connecting to Sleeper/ESPN/Yahoo leagues.
- Users
- US players in Sleeper/ESPN/Yahoo fantasy football leagues
- Positioning
- Rankings and trade value tools backed by creators, plus a paid Discord community
- Pricing
- Flocker $6.95/month, Mother Flocker $8.30/month (both annual billing at 30% off); some features are free Billing: subscription Free tier: yes Source: Existing
- Prices on site
- $8.30/mo (Mother Flocker, 30% off); $6.95/mo (Flocker, 30% off); annual billed
- Acquisition entry points on site
- Discord community
- Rough new MRR
- $41,820 – $68,822 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“'Link your Sleeper, ESPN, or Yahoo league' (imports existing leagues, no invite); paid perk 'Join the exclusive Flock Discord Chat'; 'Joined by 250,000+ fantasy”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Direct 75.6%, search 18.3%, social 3.7%; brand keywords are 93.9% of search (flock fantasy rankings, etc.), and most new users learn of it from creator content (YouTube, Instagram, X) and then search the name. Referrals include espn.com 1.45% and fantasycalc.com 0.29%. During the season, returning users come back directly to check rankings.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| 4% | |
| Other | 96% |
Direct + brand search 94%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 84.26% |
| Canada | 5.65% |
| Australia | 3.26% |
| United Kingdom | 1.53% |
| Mexico | 1.53% |
Language
English
Social sources
YouTube, Instagram, X (Twitter)
Keywords
607 keywords · brand ~94% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| flock fantasy |
| flockfantasy |
| fantasy flock |
| flock fantasy rankings |
| flock league |
Referring sites
9 referring sites
| Site | Share of referrals |
|---|---|
| espn.com | 1.45% |
| fantasycalc.com | 0.29% |
| fantasypros.com | 0.15% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Search Engines | 48.6% |
| Computers Electronics and Technology - Other | 8.15% |
| Programming and Developer Software | 7.45% |
| Sports - Other | 1.45% |
| Fantasy Sports | 0.58% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 2.5M (3 months)
- Visits MoM
- +116.2%
- Country rank
- United States #6149
- Category rank
- Sports/Fantasy Sports #22
- Bounce rate
- 24%
- Pages / visit
- 4.51
- Visit duration
- 00:05:51
- Industry
- Fantasy Sports
- Top 3 channels
- Direct › Organic Search › Organic Social (top channel 75.57%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Existing audience”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does Flockfantasy get per month?
About 30,086 last month (Similarweb estimate), #85 of 606; the month before was 40,338. Opening checkout is not paying, so this is not revenue.
Where do Flockfantasy's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 75.6%, search 18.3%, social 3.7%; brand keywords are 93.9% of search (flock fantasy rankings, etc.), and most new users learn of it from creator content (YouTube, Instagram, X) and then search the name. Referrals include espn.com 1.45% and fantasycalc.com 0.29%. During the season, returning users come back directly to check rankings.
How much does Flockfantasy cost?
Flocker $6.95/month, Mother Flocker $8.30/month (both annual billing at 30% off); some features are free
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.