Location-based mobile game ATLAS:EARTH: buy virtual parcels on a real map that accrue "rent" every second, redeemable for dollars or gift cards; the website is mainly a download entry point and merch store.
Atlas Reality sOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“Every player can become a VIP in the town, state, and country where they live; rent redeemable for USD/gift cards; no referral or share mechanic shown”Quote from the site
New-user source: Other (Direct / referral / email / paid). Direct 68.4%, search 23.7% (brand keywords 92.1%: atlas earth, atlas earth web app), referrals 4.7%; social sources Facebook, YouTube, Reddit. New users classified as Other; essentially people who already know the brand arriving direct. last month 146K, +38% month over month.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| Other | 100% |
Direct + brand search 92%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 44.78% |
| Germany | 25.16% |
| Netherlands | 11.89% |
| Japan | 3.45% |
| France | 3.21% |
English
Facebook, YouTube, Reddit
99 keywords · brand ~92% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| atlas earth |
| atlasearth |
| atlas earth web app |
| atlas:earth |
| atlas eart |
| Category | Share of referrals |
|---|---|
| Video Games Consoles and Accessories | 63.32% |
About 146,132 last month (Similarweb estimate), #8 of 606; the month before was 109,155. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 68.4%, search 23.7% (brand keywords 92.1%: atlas earth, atlas earth web app), referrals 4.7%; social sources Facebook, YouTube, Reddit. New users classified as Other; essentially people who already know the brand arriving direct. last month 146K, +38% month over month.
Website merch store: stickers from $5, T-shirts $17.50–33.90, mugs $20, hats $32, hoodies $50; in-app purchase prices Not found
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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