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Boosterprep

Test-prep platform for health-professions admissions exams, offering question banks and illustrated explainer videos for the DAT, MCAT, OAT, INBDE, Casper, GRE and more (the DATBooster, MCATBooster etc. series).

boosterprep.com ↗Education & examsUnited States 82.74%, Canada 14.92%, Australia 0.87%#286 of 606
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Checkout visits, last month
12,894
#286 of 606
vs prior month
▼ 54%
28,272 → 12,894, gain −15,378
Website visits, last month
836,400
Similarweb, last month; about 1.5 of every 100 visits reach checkout
Similarweb global rank
47,630
#370 in Education
Take-off year
2020
Team: small team
How it startedExisting audienceThe maker brought an existing audience, community or client base into the product
New-user source nowSEONew users mostly come from need-based searches
Growth engineCreators or communityCreators keep bringing users, or the maker runs a community
Spreads purely by itselfMixed
In 2018 Shahed One-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

9K4–6 months ago avg
21K3 months ago
28K2 months ago
13KLast month
Checkout4–6 months ago avg3 months ago2 months agoLast month
checkout.stripe.com7,45016,98822,31812,894
buy.stripe.com1,3683,5835,9540

1. Productwhat it sells, to whom, and how it charges

Product
Test-prep platform for health-professions admissions exams, offering question banks and illustrated explainer videos for the DAT, MCAT, OAT, INBDE, Casper, GRE and more (the DATBooster, MCATBooster etc. series).
Users
Students in the US and Canada preparing for dental school (DAT), medical school, optometry school and other professional-school admissions exams
Positioning
Niche test-prep brand that started with the DAT, covering multiple small professional exams through custom illustrated videos and question banks
Pricing
Not found
Team
small team
Acquisition entry points on site
app store
Price source
boosterprep.com
“Trusted by 100,000+ Students; allowed me to see how my performance stacked up against other students (testimonial)”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: SEO (Non-brand search). Direct 88.5%; search 10.5% is mostly brand keywords (dat booster, datbooster; brand keywords 92.7%), with non-brand terms being competitor names "dat crusher" and "dat bootcamp". Social comes from YouTube, Reddit and Instagram; small AI referrals (ChatGPT 0.15%, Claude 0.1%). New users are classified as SEO, but non-brand search is only about 6%, and most new-user channels are not visible in the data; returning users come back directly to drill questions.

Last month's traffic sources

Search 10%Social 1%Direct 88%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last monthShare
SEO6%
1%
Other93%

Direct + brand search 93%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States82.74%
Canada14.92%
Australia0.87%
Egypt0.45%
India0.4%

Countries (Semrush): United States 72.7%, Canada 24.1%, Australia 0.7%, Vietnam 0.5%, Tunisia 0.4%

Language

English

Social sources

YouTube, Reddit, Instagram

AI assistants

SourceShare
ChatGPT0.15
Claude0.1
Gemini0.05

AI referrals (Semrush): ChatGPT 651 (0.15%), Claude 423 (0.10%), Gemini 224 (0.05%)

Keywords

2K keywords · brand ~93% · organic 93.86% / paid 6.14%

Similarweb top 5 keywords
dat booster
datbooster
dat crusher
dat bootcamp
datcrusher

Non-brand queries: dat crusher, dat bootcamp, datcrusher

Referrer categories

CategoryShare of referrals
Universities and Colleges53.4%
Computers Electronics and Technology - Other42.95%
Jobs and Employment0.05%

Site metrics (Similarweb, last month)

Visits, last 3 months
836.4K (3 months)
Visits MoM
-32.69%
Country rank
United States #11309
Category rank
Education #370
Bounce rate
21.2%
Pages / visit
12.09
Visit duration
00:16:21
Industry
Education
Top 3 channels
Direct › Organic Search › Referrals (top channel 74.67%)
Semrush monthly visits
3 months ago 751,041 · 2 months ago 534,828 · Last month 421,965 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits
19,312 / 104
Semrush source breakdown (desktop)
Direct 85.1%, google.com · Google organic 10.1%, reddit.com 0.5%, youtube.com 0.4%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Existing audience”

Similar sitessame category, also growing via SEO

FAQ

How many checkout visits does Boosterprep get per month?

About 12,894 last month (Similarweb estimate), #286 of 606; the month before was 28,272. Opening checkout is not paying, so this is not revenue.

Where do Boosterprep's new users come from?

New-user source: SEO (Non-brand search). New users mostly come from need-based searches Direct 88.5%; search 10.5% is mostly brand keywords (dat booster, datbooster; brand keywords 92.7%), with non-brand terms being competitor names "dat crusher" and "dat bootcamp". Social comes from YouTube, Reddit and Instagram; small AI referrals (ChatGPT 0.15%, Claude 0.1%). New users are classified as SEO, but non-brand search is only about 6%, and most new-user channels are not visible in the data; returning users come back directly to drill questions.

How much does Boosterprep cost?

Not found

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.