quietmoney1of10
AI growth tool for YouTube creators: finds "outlier" videos with abnormally high views and generates topic ideas, titles and thumbnails.
Co-founder RichOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
| Checkout | 4–6 months ago avg | 3 months ago | 2 months ago | Last month |
|---|---|---|---|---|
| checkout.stripe.com | 7,867 | 0 | 13,515 | 12,894 |
| invoice.stripe.com | 442 | 0 | 0 | 0 |
1. Productwhat it sells, to whom, and how it charges
- Product
- AI growth tool for YouTube creators: finds "outlier" videos with abnormally high views and generates topic ideas, titles and thumbnails.
- Users
- YouTube creators who want more views, mainly in the US, plus India and Canada
- Positioning
- Uses "outlier video" data (claims training on 62 billion views) to find topics, more specialized than general-purpose AI writing
- Pricing
- Free $0/month (60 credits); Basic $19/month or $180/year (1,500 credits); higher tier $89/month (annual price truncated in the input) Billing: subscription Free tier: yes Source: Existing
- Prices on site
- $0/mo (Free, 60 credits); $19/mo or $180/yr (Basic, 1500 credits); $89/mo or $
- Acquisition entry points on site
- affiliate / referral program, app store
- Sharing mechanics
- branded free output, referral rewards 'Many of our users pay for their subscription just by referring a few friends'; 'Free plan thumbnails include a small 1of10 watermark'
- Rough new MRR
- $4,083 – $28,689 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“'Many of our users pay for their subscription just by referring a few friends'; 'Free plan thumbnails include a small 1of10 watermark'”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). Direct 67.6%, search 21.4%, social 11.0% (YouTube, X, Instagram); brand keywords 80.5%, non-brand includes "ai thumbnail maker". New users are classified as Viral: free branded output plus referral rewards (Affiliate). Referrals come from similarsites.com, aitoolsdirectory.com and feishu.cn; ChatGPT brings 0.38%. Returning users come back directly to generate ideas.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 9% |
| 11% | |
| 80% |
Direct + brand search 80%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 40.83% |
| India | 7.11% |
| Canada | 5.97% |
| United Kingdom | 4.13% |
| Pakistan | 4.08% |
Countries (Semrush): United States 21.1%, Bangladesh 16.6%, United Kingdom 12.7%, India 7.7%, Albania 4.2%
Language
Mostly English, also Spanish/French/German/Hindi/Portuguese/Arabic/Indonesian/Japanese/Korean/Vietnamese/Turkish and more
Social sources
YouTube, X (Twitter), Instagram
AI assistants
| Source | Share |
|---|---|
| ChatGPT | 0.38 |
| Perplexity | 0.04 |
| Gemini | 0.02 |
AI referrals (Semrush): ChatGPT 1,288 (0.38%), Perplexity 119 (0.04%), Gemini 79 (0.02%), alici.ai 44 (0.01%)
Keywords
1K keywords · brand ~80% · organic 79.41% / paid 20.59%
| Similarweb top 5 keywords |
|---|
| 1of10 |
| 1 of 10 |
| 1in10 |
| ai thumbnail maker |
| 1of10 youtube |
Non-brand queries: 1in10, ai thumbnail maker
Referring sites
14 referring sites
| Site | Share of referrals |
|---|---|
| similarsites.com | 4.41% |
| aitoolsdirectory.com | 3.73% |
| feishu.cn | 3.7% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Programming and Developer Software | 10.16% |
| Computers Electronics and Technology - Other | 7.9% |
| Search Engines | 4.41% |
| Social Media Networks | 4.26% |
| Graphics Multimedia and Web Design | 3.78% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 349.3K (3 months)
- Visits MoM
- -1.51%
- Country rank
- United States #60283
- Category rank
- Graphics Multimedia and Web Design #408
- Bounce rate
- 41.25%
- Pages / visit
- 5.61
- Visit duration
- 00:02:29
- Industry
- Graphics Multimedia and Web Design
- Top 3 channels
- Direct › Organic Social › Organic Search (top channel 42.91%)
- Semrush monthly visits
- 3 months ago 302,953 · 2 months ago 289,227 · Last month 337,535 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 13,344 / 871
- Semrush source breakdown (desktop)
- Direct 58.9%, google.com · Google organic 18.6%, youtube.com 9.5%, accounts.google.com 4.9%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Existing audience”
Similar sitessame category, also growing via Viral
FAQ
How many checkout visits does 1of10 get per month?
About 12,894 last month (Similarweb estimate), #285 of 606; the month before was 13,515. Opening checkout is not paying, so this is not revenue.
Where do 1of10's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 67.6%, search 21.4%, social 11.0% (YouTube, X, Instagram); brand keywords 80.5%, non-brand includes "ai thumbnail maker". New users are classified as Viral: free branded output plus referral rewards (Affiliate). Referrals come from similarsites.com, aitoolsdirectory.com and feishu.cn; ChatGPT brings 0.38%. Returning users come back directly to generate ideas.
How much does 1of10 cost?
Free $0/month (60 credits); Basic $19/month or $180/year (1,500 credits); higher tier $89/month (annual price truncated in the input)
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.