quietmoney

Krillion

Daily word-association puzzle game: 7 prompts a day, the same for everyone worldwide; the more obscure your answer, the higher your score. Also has an unlimited mode, archive of past puzzles, themed packs, and friend score comparisons.

krillion.io ↗GamesUnited States 50.1%, Australia 9.85%, Canada 7.25%#1 of 606
Open Krillion ↗← Back to the list
Checkout visits, last month
652,144
#1 of 606
vs prior month
▲ 328%
152,241 → 652,144, gain +499,903
Website visits, last month
32,790,000
Similarweb, last month; about 2.0 of every 100 visits reach checkout
Similarweb global rank
1,357
#26 in Video Games Consoles and Accessories (US)
Take-off year
2026
Team: solo
How it startedCreator or press sparkfrom two months ago, spread organically via players' TikTok/Instagram short videos; in late last month big streamers like ohnePixel picked it up
New-user source nowOtherMostly referrals, email or paid, or mostly direct with no clear source
Growth engineCreators or communitycreators record a daily "today's Krillion" video + the r/Krillion community) + Invite to use (compare depth with friends, send today's puzzle to friends to compare scores
Spreads purely by itselfYes
A Wordle-style One-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

13K4–6 months ago avg
2K3 months ago
152K2 months ago
652KLast month

Checkout: buy.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
Daily word-association puzzle game: 7 prompts a day, the same for everyone worldwide; the more obscure your answer, the higher your score. Also has an unlimited mode, archive of past puzzles, themed packs, and friend score comparisons.
Users
Casual players in English-speaking countries (US, Australia, Canada, UK) who play Wordle-style daily games
Positioning
A daily puzzle with reverse scoring (only obscure answers score), setting it apart from regular word-guessing games
Pricing
Not found (the Unlimited mode page shows no price; merch T-shirts/hoodies/hats exist but prices are not listed)
Team
solo
Price source
krillion.io
“Nav has 'Friends' and 'My Krillion' items but no reward or sharing described; sister game 'made by my little brother'”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Other (Direct / referral / email / paid). Direct 59.5%, search 30.4% (brand keywords 89.9%, mainly krillion, krillion game and misspellings), referrals 6.1% (nytimes.com 4.93%, google.com 4.33%, twitch.tv 2.52%); social sources are YouTube, Facebook and Messenger. New users land almost entirely via direct/brand visits, so word-of-mouth sources cannot be separated out of the data; returning users come back for the daily puzzle. last month checkout visits 652K, +334% month over month.

Last month's traffic sources

Search 30%Referrals/email/paid 6%Direct 60%Unknown 4%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
Other100%

Direct + brand search 90%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States50.1%
Australia9.85%
Canada7.25%
United Kingdom7.04%
Singapore1.93%

Language

English

Social sources

YouTube, Facebook, Facebook Messenger; Messaging: Messenger

Keywords

542 keywords · brand ~90% · organic 100% / paid 0%

Similarweb top 5 keywords
krillion
krillion io
krillion game
krilion
kirllion

Referring sites

94 referring sites

SiteShare of referrals
nytimes.com4.93%
google.com4.33%
twitch.tv2.52%

Referrer categories

CategoryShare of referrals
Puzzles and Brainteasers54.64%
News & Media Publishers6.27%
Search Engines4.65%
Video Games Consoles and Accessories3.46%
Music1.26%

Site metrics (Similarweb, last month)

Visits, last 3 months
32.8M (3 months)
Visits MoM
+886.8%
Country rank
United States #1030
Category rank
Video Games Consoles and Accessories (US) #26
Bounce rate
47.46%
Pages / visit
4.38
Visit duration
00:04:13
Industry
Video Games Consoles and Accessories
Top 3 channels
Direct › Organic Search › Referrals (top channel 59.45%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Creator or press spark”

Similar sitessame category, also growing via Other

FAQ

How many checkout visits does Krillion get per month?

About 652,144 last month (Similarweb estimate), #1 of 606; the month before was 152,241. Opening checkout is not paying, so this is not revenue.

Where do Krillion's new users come from?

New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 59.5%, search 30.4% (brand keywords 89.9%, mainly krillion, krillion game and misspellings), referrals 6.1% (nytimes.com 4.93%, google.com 4.33%, twitch.tv 2.52%); social sources are YouTube, Facebook and Messenger. New users land almost entirely via direct/brand visits, so word-of-mouth sources cannot be separated out of the data; returning users come back for the daily puzzle. last month checkout visits 652K, +334% month over month.

How much does Krillion cost?

Not found (the Unlimited mode page shows no price; merch T-shirts/hoodies/hats exist but prices are not listed)

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.