Daily word-association puzzle game: 7 prompts a day, the same for everyone worldwide; the more obscure your answer, the higher your score. Also has an unlimited mode, archive of past puzzles, themed packs, and friend score comparisons.
A Wordle-style One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: buy.stripe.com
“Nav has 'Friends' and 'My Krillion' items but no reward or sharing described; sister game 'made by my little brother'”Quote from the site
New-user source: Other (Direct / referral / email / paid). Direct 59.5%, search 30.4% (brand keywords 89.9%, mainly krillion, krillion game and misspellings), referrals 6.1% (nytimes.com 4.93%, google.com 4.33%, twitch.tv 2.52%); social sources are YouTube, Facebook and Messenger. New users land almost entirely via direct/brand visits, so word-of-mouth sources cannot be separated out of the data; returning users come back for the daily puzzle. last month checkout visits 652K, +334% month over month.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| Other | 100% |
Direct + brand search 90%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 50.1% |
| Australia | 9.85% |
| Canada | 7.25% |
| United Kingdom | 7.04% |
| Singapore | 1.93% |
English
YouTube, Facebook, Facebook Messenger; Messaging: Messenger
542 keywords · brand ~90% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| krillion |
| krillion io |
| krillion game |
| krilion |
| kirllion |
94 referring sites
| Site | Share of referrals |
|---|---|
| nytimes.com | 4.93% |
| google.com | 4.33% |
| twitch.tv | 2.52% |
| Category | Share of referrals |
|---|---|
| Puzzles and Brainteasers | 54.64% |
| News & Media Publishers | 6.27% |
| Search Engines | 4.65% |
| Video Games Consoles and Accessories | 3.46% |
| Music | 1.26% |
About 652,144 last month (Similarweb estimate), #1 of 606; the month before was 152,241. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 59.5%, search 30.4% (brand keywords 89.9%, mainly krillion, krillion game and misspellings), referrals 6.1% (nytimes.com 4.93%, google.com 4.33%, twitch.tv 2.52%); social sources are YouTube, Facebook and Messenger. New users land almost entirely via direct/brand visits, so word-of-mouth sources cannot be separated out of the data; returning users come back for the daily puzzle. last month checkout visits 652K, +334% month over month.
Not found (the Unlimited mode page shows no price; merch T-shirts/hoodies/hats exist but prices are not listed)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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