quietmoneyCarrd
A one-page website builder: users put together a personal homepage, landing page, or link page in minutes.
Template authorOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
| Checkout | 4–6 months ago avg | 3 months ago | 2 months ago | Last month |
|---|---|---|---|---|
| buy.stripe.com | 5,558 | 1,108 | 932 | 20,502 |
| gumroad.com | 5,616 | 6,423 | 10,391 | 10,228 |
| whop.com | 328 | 0 | 0 | 0 |
1. Productwhat it sells, to whom, and how it charges
- Product
- A one-page website builder: users put together a personal homepage, landing page, or link page in minutes.
- Users
- Artists, fan creators, freelancers, and indie developers who need a simple personal homepage
- Positioning
- Simpler and cheaper: free to use, Pro is $19 a year
- Pricing
- Free; Pro $19/year (removes the Made with Carrd badge, etc.) Billing: subscription Free tier: yes Source: Existing
- Prices on site
- $19/yr
- Team
- solo
- Sharing mechanics
- embed badge Publish sites without the 'Made with Carrd' branding in the footer (Pro)
- Rough new MRR
- $9,731 – $14,597 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“Publish sites without the 'Made with Carrd' branding in the footer (Pro)”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). Direct 57.9%, social 31.6%, search 6.3%; the Made with Carrd badge in free sites' footers brings in new users. Referrals come from artist communities such as vgen.co 4.38% and furaffinity.net 3.26%, and social is mainly X, Instagram, and YouTube (users put their carrd page in their bios).
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 2% |
| 32% | |
| 62% | |
| Other | 4% |
Direct + brand search 62%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 42.6% |
| Philippines | 5.07% |
| United Kingdom | 5% |
| Indonesia | 4.73% |
| Canada | 3.77% |
Language
English
Social sources
X (Twitter), Instagram, YouTube
Keywords
20.9K keywords · brand ~62% · organic 99.21% / paid 0.79%
| Similarweb top 5 keywords |
|---|
| carrd |
| carrd.co |
| ghouls archive |
| carrd templates |
| limbus countdown |
Non-brand queries: ghouls archive, limbus countdown
Referring sites
700 referring sites
| Site | Share of referrals |
|---|---|
| vgen.co | 4.38% |
| furaffinity.net | 3.26% |
| google.com | 2.9% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Video Games Consoles and Accessories | 39.63% |
| Social Media Networks | 12.59% |
| Games - Other | 10.11% |
| Adult | 6.64% |
| Photography | 3.48% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 13.2M (3 months)
- Visits MoM
- -17.86%
- Country rank
- United States #2604
- Category rank
- Computers Electronics and Technology - Other #88
- Bounce rate
- 53.13%
- Pages / visit
- 2.77
- Visit duration
- 00:02:08
- Industry
- Computers Electronics and Technology
- Top 3 channels
- Direct › Organic Social › Organic Search (top channel 57.88%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Existing audience”
Similar sitessame category, also growing via Viral
FAQ
How many checkout visits does Carrd get per month?
About 30,730 last month (Similarweb estimate), #82 of 606; the month before was 11,323. Opening checkout is not paying, so this is not revenue.
Where do Carrd's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 57.9%, social 31.6%, search 6.3%; the Made with Carrd badge in free sites' footers brings in new users. Referrals come from artist communities such as vgen.co 4.38% and furaffinity.net 3.26%, and social is mainly X, Instagram, and YouTube (users put their carrd page in their bios).
How much does Carrd cost?
Free; Pro $19/year (removes the Made with Carrd badge, etc.)
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.