quietmoney21-draw
Online drawing education platform selling video courses recorded by professional artists plus how-to-draw books; members get access to all courses.
A small SwedishOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: pay.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Online drawing education platform selling video courses recorded by professional artists plus how-to-draw books; members get access to all courses.
- Users
- Hobbyist artists and illustration/manga learners who want to improve their drawing
- Positioning
- Masterclasses from professional artists + physical/digital drawing books, with heavily discounted annual membership
- Pricing
- Annual membership promo NT$1,916–1,925/year (list price about NT$7,632/year, 75% off); bundle of 8 ebooks one-time $119 Billing: mixed Free tier: no Source: existing
- Prices on site
- NT$1916/yr sale (normally NT$7632/yr) membership; $119 one-time (8-Ebook Bundle
- Team
- small team
- Sharing mechanics
- shareable results Course certificates: 'Share it on your portfolio, social media, or wherever you like'; some classes have a 'public forum' with the instructor
- Rough new MRR
- $27,203 – $206,100 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“Course certificates: 'Share it on your portfolio, social media, or wherever you like'; some classes have a 'public forum' with the instructor”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). Search 51%, direct 31.9%, social 10.2%; brand keywords 62.6%, non-brand keywords include drawing body, manga. Students share course certificates to portfolios and social platforms; social sources are Facebook, YouTube, Instagram.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 20% |
| 10% | |
| 63% | |
| Other | 7% |
Direct + brand search 63%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 30.3% |
| Brazil | 7.58% |
| Poland | 5.34% |
| United Kingdom | 4.5% |
| Mexico | 4.49% |
Language
Mainly English, also French/Spanish/Italian/German/Portuguese/Indonesian/Japanese/Turkish/Polish
Social sources
Facebook, YouTube, Instagram
Keywords
2.3K keywords · brand ~63% · organic 93.25% / paid 6.75%
| Similarweb top 5 keywords |
|---|
| 21 draw |
| 21draw |
| drawing body |
| 21drawing |
| manga |
Non-brand queries: drawing body, manga
Referrer categories
| Category | Share of referrals |
|---|---|
| Graphics Multimedia and Web Design | 8.69% |
| Visual Arts and Design | 3.16% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 518.6K (3 months)
- Visits MoM
- +7.38%
- Country rank
- United States #80741
- Category rank
- Arts & Entertainment/Visual Arts and Design #85
- Bounce rate
- 42.1%
- Pages / visit
- 2.91
- Visit duration
- 00:02:08
- Industry
- Visual Arts and Design
- Top 3 channels
- Direct › Organic Search › Organic Social (top channel 31.94%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Existing audience”
Similar sitessame category, also growing via Viral
FAQ
How many checkout visits does 21-draw get per month?
About 27,480 last month (Similarweb estimate), #95 of 606; the month before was 13. Opening checkout is not paying, so this is not revenue.
Where do 21-draw's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Search 51%, direct 31.9%, social 10.2%; brand keywords 62.6%, non-brand keywords include drawing body, manga. Students share course certificates to portfolios and social platforms; social sources are Facebook, YouTube, Instagram.
How much does 21-draw cost?
Annual membership promo NT$1,916–1,925/year (list price about NT$7,632/year, 75% off); bundle of 8 ebooks one-time $119
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.