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Tradezella

An AI trading journal and review platform: automatically syncs broker trade records for performance analytics, and offers backtesting, trade-by-trade replay, prop firm account rule tracking, and an AI trading assistant.

tradezella.com ↗Trading & financeUnited States 51.91%, India 8.11%, United Kingdom 6.67%#75 of 606
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Checkout visits, last month
34,384
#75 of 606
vs prior month
▼ 23%
44,843 → 34,384, gain −10,459
Website visits, last month
1,900,000
Similarweb, last month; about 1.8 of every 100 visits reach checkout
Similarweb global rank
22,767
#95 in Finance/Investing (US)
Take-off year
2020
How it startedExisting audienceThe maker brought an existing audience, community or client base into the product
New-user source nowViralThe site has invite or share mechanics, and direct plus brand search is the largest source
Growth engineInvite to useYou have to bring others in to use it
Spreads purely by itselfMixed
Founder Umar AsOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

48K4–6 months ago avg
51K3 months ago
45K2 months ago
34KLast month
Checkout4–6 months ago avg3 months ago2 months agoLast month
checkout.stripe.com47,61751,27344,84334,384
whop.com328000

1. Productwhat it sells, to whom, and how it charges

Product
An AI trading journal and review platform: automatically syncs broker trade records for performance analytics, and offers backtesting, trade-by-trade replay, prop firm account rule tracking, and an AI trading assistant.
Users
Retail day traders and traders going through prop firm evaluations
Positioning
A leading trading journal tool that spreads through its Spaces community, mentor sharing, and affiliate promotion
Pricing
Essential $35/month ($315/year); Pro $59/month ($531/year); Ultra $99/month ($891/year) Billing: subscription Free tier: no Source: Existing
Prices on site
$35/mo (Essential); $59/mo (Pro); $99/mo (Ultra); $315/yr; $531/yr; $891/yr
Acquisition entry points on site
affiliate / referral program, creator program, Discord community
Sharing mechanics
group invites, multiplayer rooms, shareable results Spaces: 'Share trades, react live, run challenges'; 'Private rooms with your friends, mentor, or trading group', 'Private + invite-only'; 'Group challenges & le
Rough new MRR
$180,516 – $532,522 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“Spaces: 'Share trades, react live, run challenges'; 'Private rooms with your friends, mentor, or trading group', 'Private + invite-only'; 'Group challenges & le”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Viral (Built-in sharing). Direct 77.2%, search 20.1%, social 2.7%; brand keywords 93.2%, with trading journal as a non-brand keyword. Referrals come from trading education and broker sites: chartfanatics.com 9.47%, tradovate.com 7.41%, babypips.com 6.92%; there is an affiliate and creator program, social is YouTube, X, and TikTok; Spaces lets mentors and trading groups invite and share, and users come back directly every day for review.

Last month's traffic sources

Search 20%Social 3%Direct 77%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last monthShare
SEO4%
3%
Viral93%

Direct + brand search 93%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States51.91%
India8.11%
United Kingdom6.67%
Canada4.49%
Netherlands3.8%

Countries (Semrush): United States 40.4%, Bangladesh 9.1%, United Kingdom 5.8%, Germany 4.2%, Australia 3.6%

Language

English

Social sources

YouTube, X (Twitter), TikTok

AI assistants

SourceShare
ChatGPT0.37
Claude0.03
tradesea.ai0.02

AI referrals (Semrush): ChatGPT 3,378 (0.37%), Claude 231 (0.03%), tradesea.ai 190 (0.02%), Gemini 144 (0.02%), coinquant.ai 69 (0.01%)

Keywords

2.1K keywords · brand ~93% · organic 98.78% / paid 1.22%

Similarweb top 5 keywords
tradezella
tradezilla
trade zella
tradezella login
trading journal

Non-brand queries: trading journal

Referring sites

11 referring sites

SiteShare of referrals
chartfanatics.com9.47%
tradovate.com7.41%
babypips.com6.92%

Referrer categories

CategoryShare of referrals
Investing34.02%
Computers Electronics and Technology - Other18.4%
Digital Marketing11.66%
Programming and Developer Software1.35%

Site metrics (Similarweb, last month)

Visits, last 3 months
1.9M (3 months)
Visits MoM
-12.74%
Country rank
United States #9850
Category rank
Finance/Investing (US) #95
Bounce rate
26.73%
Pages / visit
8.15
Visit duration
00:05:37
Industry
Investing
Top 3 channels
Direct › Organic Search › Organic Social (top channel 73.33%)
Semrush monthly visits
3 months ago 1,125,457 · 2 months ago 1,009,328 · Last month 909,401 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits
52,690 / 26
Semrush source breakdown (desktop)
Direct 71.2%, google.com · Google organic 17.8%, youtube.com 2.5%, stripe.com 0.9%, bing.com 0.7%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

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Similar sitessame category, also growing via Viral

FutureseliteFutures prop firm: pay to take an evaluation or buy an insta17,192 · ViralGoatfundedtraderForex/futures simulated prop-firm evaluations: traders pay a11,474 · ViralGapalgoAI-built TradingView indicator suite (order blocks, FVG, etc5,037 · ViralSierrachartProfessional financial charting and trading desktop software17,192 · OtherVenomanalyticsAn MLB player prop betting research platform that scores and9,981 · Social mediaBetwatchReal-time Australian racing odds comparison tool that aggreg8,596 · Other

FAQ

How many checkout visits does Tradezella get per month?

About 34,384 last month (Similarweb estimate), #75 of 606; the month before was 44,843. Opening checkout is not paying, so this is not revenue.

Where do Tradezella's new users come from?

New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 77.2%, search 20.1%, social 2.7%; brand keywords 93.2%, with trading journal as a non-brand keyword. Referrals come from trading education and broker sites: chartfanatics.com 9.47%, tradovate.com 7.41%, babypips.com 6.92%; there is an affiliate and creator program, social is YouTube, X, and TikTok; Spaces lets mentors and trading groups invite and share, and users come back directly every day for review.

How much does Tradezella cost?

Essential $35/month ($315/year); Pro $59/month ($531/year); Ultra $99/month ($891/year)

Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.