quietmoneyZan-live
Z-aN: a Japanese livestreaming platform for online and in-person performances, where artists and VTubers sell tickets for live streams and replays, plus online capsule-toy merchandise (Z-aN Capsule).
In 2020 the panOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
| Checkout | 4–6 months ago avg | 3 months ago | 2 months ago | Last month |
|---|---|---|---|---|
| checkout.stripe.com | 11,383 | 21,235 | 26,823 | 17,192 |
| pay.stripe.com | 1,362 | 1,973 | 339 | 643 |
1. Productwhat it sells, to whom, and how it charges
- Product
- Z-aN: a Japanese livestreaming platform for online and in-person performances, where artists and VTubers sell tickets for live streams and replays, plus online capsule-toy merchandise (Z-aN Capsule).
- Users
- Fans of VTubers, anime voice actors and 2D idols in Japan and Taiwan
- Positioning
- A niche in Japanese 2D-culture performances: an integrated ticketing and streaming platform for VTuber/idol event organizers
- Pricing
- Priced per show by the event organizer; the platform has no uniform price (not found)
- Price source
- zan-live.com
“Only 'オススメチャンネル' recommended channels list; no invite/share mechanic”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Social media (Organic social). Direct 52.6%, social 25.9% (YouTube > X > Pixiv), search 21.5% (terms such as 'えるすりー', 'オンラインガチャ' and '飯田ヒカル', i.e. artist and event names). New users come in from performance announcements artists post on YouTube/X and buy tickets; referrals include pentanews.net 8.16%, wikiwiki.jp 7.45%, stripe.com 5.61% (payment redirect back); fans return for every new show.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 22% |
| 26% | |
| Other | 53% |
Direct + brand search 53%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| Japan | 58.35% |
| Taiwan | 17.9% |
| United States | 10.19% |
| Thailand | 3.89% |
| Philippines | 1.88% |
Countries (Semrush): Japan 85.9%, Taiwan 3.7%, Hong Kong 3.2%, United States 2.2%, Philippines 1.2%
Language
Mostly Japanese, plus English and other languages
Social sources
YouTube, X (Twitter), Pixiv
Keywords
473 keywords · brand ~53% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| えるすりー |
| zan |
| z-an |
| オンラインガチャ |
| 飯田ヒカル |
Non-brand queries: えるすりー, zan, z-an, オンラインガチャ, 飯田ヒカル
Referring sites
9 referring sites
| Site | Share of referrals |
|---|---|
| pentanews.net | 8.16% |
| wikiwiki.jp | 7.45% |
| stripe.com | 5.61% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Games - Other | 21.88% |
| Video Games Consoles and Accessories | 10.43% |
| Animation and Comics | 8.16% |
| Reference Materials - Other | 7.45% |
| Computers Electronics and Technology - Other | 5.61% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 150.9K (3 months)
- Visits MoM
- +3.55%
- Country rank
- Japan #20608
- Category rank
- Arts & Entertainment/Arts and Entertainment - Other #606
- Bounce rate
- 49.73%
- Pages / visit
- 3.12
- Visit duration
- 00:03:11
- Industry
- Arts and Entertainment
- Top 3 channels
- Organic Social › Direct › Organic Search (top channel 47.68%)
- Semrush monthly visits
- 3 months ago 89,832 · 2 months ago 183,212 · Last month 142,182 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 11,889 / 0
- Semrush source breakdown (desktop)
- Direct 48.5%, google.com · Google organic 19.8%, t.co 13.2%, youtube.com 6.5%, x.com 4.1%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “External event tailwind”
Similar sitessame category, also growing via Social media
FAQ
How many checkout visits does Zan-live get per month?
About 17,835 last month (Similarweb estimate), #143 of 606; the month before was 27,162. Opening checkout is not paying, so this is not revenue.
Where do Zan-live's new users come from?
New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like Direct 52.6%, social 25.9% (YouTube > X > Pixiv), search 21.5% (terms such as 'えるすりー', 'オンラインガチャ' and '飯田ヒカル', i.e. artist and event names). New users come in from performance announcements artists post on YouTube/X and buy tickets; referrals include pentanews.net 8.16%, wikiwiki.jp 7.45%, stripe.com 5.61% (payment redirect back); fans return for every new show.
How much does Zan-live cost?
Priced per show by the event organizer; the platform has no uniform price (not found)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.