quietmoneyPayhip
A hosted ecommerce platform where creators open a store to sell ebooks, courses, memberships, and physical goods.
A tool built byOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
| Checkout | 4–6 months ago avg | 3 months ago | 2 months ago | Last month |
|---|---|---|---|---|
| gumroad.com | 31,322 | 30,089 | 27,949 | 31,079 |
| buy.stripe.com | 0 | 0 | 1,191 | 0 |
1. Productwhat it sells, to whom, and how it charges
- Product
- A hosted ecommerce platform where creators open a store to sell ebooks, courses, memberships, and physical goods.
- Users
- Individual creators and small knowledge bloggers who sell digital products such as ebooks, courses, and templates
- Positioning
- Has a permanent free plan (5% cut), simpler than building your own store, and brings in new sellers through sellers' stores and embedded buttons
- Pricing
- Free Forever $0/month + 5% transaction fee; Plus $29/month + 2%; Pro $99/month with no transaction fee Billing: mixed Free tier: yes Source: Existing
- Prices on site
- Free Forever $0/mo + 5% fee; $29/mo + 2% fee (Plus); $99/mo no fee (Pro)
- Acquisition entry points on site
- affiliate / referral program
- Sharing mechanics
- embed badge, public profiles / leaderboards 'Embed on your existing website'; seller showcase 'Check out these amazing sellers on Payhip'; footer 'Partner Program'
- Rough new MRR
- $180,258 – $596,717 Checkout visits last month × 20–30% conversion × listed price. New revenue only; renewals skip checkout, so real MRR is usually higher.
“'Embed on your existing website'; seller showcase 'Check out these amazing sellers on Payhip'; footer 'Partner Program'”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). Direct 69.7%, social 13%, search 10.3%, referral 7%; brand keywords 77.9%. New users are mainly buyers who click into a seller's store or embedded link (bit.ly 3.51%, threads.com 2.44%, rekonise.com 1.85%), and social comes from YouTube, Pinterest, and Instagram.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 2% |
| 13% | |
| 78% | |
| Other | 7% |
Direct + brand search 78%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 40.34% |
| India | 5.23% |
| United Kingdom | 4.99% |
| France | 3.52% |
| Germany | 2.8% |
Countries (Semrush): United States 33.8%, Bangladesh 10.6%, United Kingdom 6.1%, Brazil 4.0%, India 3.7%
Language
English
Social sources
YouTube, Pinterest, Instagram
AI assistants
| Source | Share |
|---|---|
| ChatGPT | 0.21 |
| beacons.ai | 0.08 |
| Gemini | 0.01 |
AI referrals (Semrush): ChatGPT 37,965 (0.21%), beacons.ai 14,214 (0.08%), Gemini 2,483 (0.01%), patterned.ai 1,809 (0.01%), runkey.ai 1,273 (0.01%)
Keywords
8.7K keywords · brand ~78% · organic 99.59% / paid 0.41%
| Similarweb top 5 keywords |
|---|
| payhip |
| pay hip |
| payhip login |
| payship |
| lofix |
Non-brand queries: lofix
Referring sites
893 referring sites
| Site | Share of referrals |
|---|---|
| bit.ly | 3.51% |
| threads.com | 2.44% |
| rekonise.com | 1.85% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Video Games Consoles and Accessories | 42.75% |
| Computers Electronics and Technology - Other | 3.6% |
| Music | 3.45% |
| Adult | 3.44% |
| Graphics Multimedia and Web Design | 2.94% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 8.8M (3 months)
- Visits MoM
- -2.78%
- Country rank
- United States #3106
- Category rank
- Graphics Multimedia and Web Design #17
- Bounce rate
- 42.11%
- Pages / visit
- 4.24
- Visit duration
- 00:03:30
- Industry
- Graphics Multimedia and Web Design
- Top 3 channels
- Direct › Organic Social › Referrals (top channel 41.52%)
- Semrush monthly visits
- 3 months ago 15,565,767 · 2 months ago 16,100,145 · Last month 18,064,290 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 322,859 / 977
- Semrush source breakdown (desktop)
- Direct 54.1%, youtube.com 8.8%, google.com · Google organic 8.0%, pinterest.com 5.5%, l.facebook.com 1.3%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “External event tailwind”
Similar sitessame category, also growing via Viral
FAQ
How many checkout visits does Payhip get per month?
About 31,079 last month (Similarweb estimate), #81 of 606; the month before was 29,140. Opening checkout is not paying, so this is not revenue.
Where do Payhip's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 69.7%, social 13%, search 10.3%, referral 7%; brand keywords 77.9%. New users are mainly buyers who click into a seller's store or embedded link (bit.ly 3.51%, threads.com 2.44%, rekonise.com 1.85%), and social comes from YouTube, Pinterest, and Instagram.
How much does Payhip cost?
Free Forever $0/month + 5% transaction fee; Plus $29/month + 2%; Pro $99/month with no transaction fee
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.