quietmoneyWordwall
Interactive classroom activity maker for teachers: build quizzes, matching games, spinning wheels, flashcards and 30+ other interactive games and printable worksheets in a minute, or use ready-made activities from the library.
In 2006 a teachOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Interactive classroom activity maker for teachers: build quizzes, matching games, spinning wheels, flashcards and 30+ other interactive games and printable worksheets in a minute, or use ready-made activities from the library.
- Users
- Primary and secondary school teachers, especially in non-English-speaking countries such as Ukraine, Brazil, Russia and Turkey
- Positioning
- A classroom game tool with many templates, fast creation and a library of 30 million ready-made activities, widely adopted in non-English markets
- Pricing
- Basic free; Standard NT$120/month or NT$960/year; Pro NT$180/month or NT$1,440/year (priced in regional currencies) Billing: subscription Free tier: yes Source: Existing data
- Prices on site
- NT$120/mo Standard / NT$960/yr Standard / NT$180/mo Pro / NT$1,440/yr Pro
- Sharing mechanics
- public profiles / leaderboards "Explore millions of teacher-made activities in our library."; "121,839,179 resources created"; pricing page: Basic Free, Standard NT$120/month, Pro NT$180/month
“"Explore millions of teacher-made activities in our library."; "121,839,179 resources created"; pricing page: Basic Free, Standard NT$120/month, Pro NT$180/month”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Viral (Built-in sharing). Direct 53.0%, search 47.0%; brand keywords 81.2%, non-brand queries include activity terms such as wheel of names, ruleta si o no and wordwall brincadeiras antigas. Public activities made by teachers are passed to students and colleagues via links and WhatsApp; referrals come from school platforms myschoolapp.com 3.08%, genially.com 2.86% and schoology.com 2.78%; teachers return directly while teaching.
Last month's traffic sources
Semrush source breakdown (desktop)
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 19% |
| 81% |
Direct + brand search 81%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| Ukraine | 10.16% |
| Brazil | 9.95% |
| Russia | 9.08% |
| United States | 7.72% |
| Turkey | 4.87% |
Countries (Semrush): Ukraine 8.8%, Poland 8.1%, United States 6.7%, Russian Federation 6.3%, Turkey 4.9%
Language
Mainly English, with a multilingual interface
Social sources
YouTube, Facebook, WhatsApp Webapp; Messaging: WhatsApp
AI assistants
| Source | Share |
|---|---|
| ChatGPT | 0.12 |
| buildin.ai | 0.03 |
| Gemini | 0.03 |
AI referrals (Semrush): ChatGPT 36,218 (0.12%), buildin.ai 8,811 (0.03%), Gemini 8,183 (0.03%), Claude 1,356 (0.00%)
Keywords
143.5K keywords · brand ~81% · organic 99.94% / paid 0.06%
| Similarweb top 5 keywords |
|---|
| wordwall |
| wordwall memoria |
| wheel of names |
| ruleta si o no |
| wordwall brincadeiras antigas |
Non-brand queries: wheel of names, ruleta si o no
Referring sites
527 referring sites
| Site | Share of referrals |
|---|---|
| myschoolapp.com | 3.08% |
| genially.com | 2.86% |
| schoology.com | 2.78% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Education | 33.72% |
| Graphics Multimedia and Web Design | 10.74% |
| Programming and Developer Software | 6.69% |
| Video Games Consoles and Accessories | 5.82% |
| Search Engines | 5.61% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 40.7M (3 months)
- Visits MoM
- +44.91%
- Country rank
- Brazil #595
- Category rank
- Education #15
- Bounce rate
- 43.23%
- Pages / visit
- 4.99
- Visit duration
- 00:04:46
- Industry
- Education
- Top 3 channels
- Organic Search › Direct › Referrals (top channel 45.08%)
- Semrush monthly visits
- 3 months ago 19,578,874 · 2 months ago 20,561,350 · Last month 31,145,934 Semrush scale, ~3–4× Similarweb
- Semrush organic / paid search visits
- 13,049,617 / 3,829
- Semrush source breakdown (desktop)
- Direct 46.0%, google.com · Google organic 37.1%, classroom.google.com · Google organic 1.6%, bing.com 1.2%, yandex.ru 1.0%
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “External event tailwind”
Similar sitessame category, also growing via Viral
FAQ
How many checkout visits does Wordwall get per month?
About 34,384 last month (Similarweb estimate), #69 of 606; the month before was 27,237. Opening checkout is not paying, so this is not revenue.
Where do Wordwall's new users come from?
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 53.0%, search 47.0%; brand keywords 81.2%, non-brand queries include activity terms such as wheel of names, ruleta si o no and wordwall brincadeiras antigas. Public activities made by teachers are passed to students and colleagues via links and WhatsApp; referrals come from school platforms myschoolapp.com 3.08%, genially.com 2.86% and schoology.com 2.78%; teachers return directly while teaching.
How much does Wordwall cost?
Basic free; Standard NT$120/month or NT$960/year; Pro NT$180/month or NT$1,440/year (priced in regional currencies)
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.