quietmoneyTacticsfreezone.ghost
A personal soccer analysis newsletter on Ghost by MLS pundit Matt Doyle, writing on tactics and power rankings for MLS and the US men's national team, with some articles for members only.
Matt Doyle spenOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- A personal soccer analysis newsletter on Ghost by MLS pundit Matt Doyle, writing on tactics and power rankings for MLS and the US men's national team, with some articles for members only.
- Users
- American fans following MLS and the US men's national team
- Positioning
- The personal brand of a well-known analyst, with the MLS Power Rankings as the signature column
- Pricing
- Has members-only articles and a Tip Jar; prices not shown on the page Billing: donation Free tier: yes
- Team
- solo
“Sign up now to get access to the library of members-only articles; Tip Jar”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Social media (Organic social). Direct 44.2%, social 41.9% (Reddit, X), search 8.4% (mls power rankings, best usmnt prospects, etc.). New readers mainly arrive from Reddit fan forums and shares on X, and returning readers subscribe and come straight back to see each round's rankings.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 8% |
| 42% | |
| Other | 50% |
Direct + brand search 44%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 93.87% |
| Mexico | 2.62% |
| Australia | 1.85% |
| South Africa | 1.66% |
Language
English
Social sources
Reddit, X (Twitter)
Keywords
18 keywords · brand ~44% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| usmnt fall camp |
| best supported mls teams in 2026 |
| best usmnt prospects |
| best mls team |
| mls power rankings |
Non-brand queries: usmnt fall camp, best supported mls teams in 2026, best usmnt prospects, best mls team, mls power rankings
Referrer categories
| Category | Share of referrals |
|---|---|
| Sports - Other | 98.39% |
| News & Media Publishers | 0.17% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 137.4K (3 months)
- Visits MoM
- +16.61%
- Bounce rate
- 48.61%
- Pages / visit
- 1.71
- Visit duration
- 00:01:30
- Industry
- Soccer
- Top 3 channels
- Direct › Organic Social › Organic Search (top channel 44.17%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Existing audience”
Similar sitessame category, also growing via Social media
FAQ
How many checkout visits does Tacticsfreezone.ghost get per month?
About 8,596 last month (Similarweb estimate), #359 of 606; the month before was 207. Opening checkout is not paying, so this is not revenue.
Where do Tacticsfreezone.ghost's new users come from?
New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like Direct 44.2%, social 41.9% (Reddit, X), search 8.4% (mls power rankings, best usmnt prospects, etc.). New readers mainly arrive from Reddit fan forums and shares on X, and returning readers subscribe and come straight back to see each round's rankings.
How much does Tacticsfreezone.ghost cost?
Has members-only articles and a Tip Jar; prices not shown on the page
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.