quietmoneyVerbatiminvestigations
Reporting site of UK investigative journalism team Verbatim, centered on a 37-minute undercover investigation video into Reform UK's foreign funding (with a text version and download); readers watch and read on the site and can donate.
Verbatim is a nOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: buy.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Reporting site of UK investigative journalism team Verbatim, centered on a 37-minute undercover investigation video into Reform UK's foreign funding (with a text version and download); readers watch and read on the site and can donate.
- Users
- UK readers following British politics, Reform UK and Nigel Farage
- Positioning
- Exclusive undercover investigative content, a single blockbuster report
- Pricing
- Free to watch; accepts donations (amounts not found) Billing: donation Free tier: yes Source: Existing
- Team
- small team
- Price source
- verbatiminvestigations.com
“reveals a plot to break the law by bringing foreign money into British politics; DONATE link”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Social media (Organic social). A new site that only appeared last month, with traffic driven by a news event. Direct 50%; search 33.4%, of which brand keywords are 76.7% (verbatim investigations, louis wilson and other reporter names); social about 10%, from X, YouTube and Instagram; referrals include ft.com 2.43%.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 7% |
| 10% | |
| Other | 83% |
Direct + brand search 77%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United Kingdom | 98.06% |
| United States | 1.94% |
Language
English
Social sources
X (Twitter), YouTube, Instagram
Keywords
13 keywords · brand ~77% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| verbatim investigations |
| verbatiminvestigations |
| louis wilson |
| louis wilson verbatim |
| verbatiminvitigation |
Non-brand queries: louis wilson
Referring sites
4 referring sites
| Site | Share of referrals |
|---|---|
| ft.com | 2.43% |
Referrer categories
| Category | Share of referrals |
|---|---|
| News & Media Publishers | 88.96% |
| Investing | 7.78% |
Site metrics (Similarweb, last month)
- Visits MoM
- 0%
- Country rank
- United Kingdom #20141
- Bounce rate
- 62.63%
- Pages / visit
- 2.34
- Visit duration
- 00:01:16
- Industry
- Unknown
- Top 3 channels
- Organic Search › Direct › Organic Social (top channel 33.35%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Creator or press spark”
Similar sitessame category, also growing via Social media
FAQ
How many checkout visits does Verbatiminvestigations get per month?
About 3,920 last month (Similarweb estimate), #570 of 606; the month before was 0. Opening checkout is not paying, so this is not revenue.
Where do Verbatiminvestigations's new users come from?
New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like A new site that only appeared last month, with traffic driven by a news event. Direct 50%; search 33.4%, of which brand keywords are 76.7% (verbatim investigations, louis wilson and other reporter names); social about 10%, from X, YouTube and Instagram; referrals include ft.com 2.43%.
How much does Verbatiminvestigations cost?
Free to watch; accepts donations (amounts not found)
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.