quietmoneyStruggleville
A daily tool and hardware deals blog: rounds up discounts on tools from merchants such as Amazon, Home Depot and Harbor Freight, and earns commission through affiliate links.
The solo site oOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: buy.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- A daily tool and hardware deals blog: rounds up discounts on tools from merchants such as Amazon, Home Depot and Harbor Freight, and earns commission through affiliate links.
- Users
- US DIYers and tradespeople who like buying power tools and hardware
- Positioning
- Focused on the vertical niche of "daily tool deals", with a solo site owner posting continuously
- Pricing
- Free for readers; earns money from ads and affiliate commissions Free tier: yes Source: Homepage
- Team
- solo
- Acquisition entry points on site
- affiliate / referral program
- Price source
- struggleville.net
“Our site uses ads and affiliate links to generate revenue / posts by PJ”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Social media (Organic social). Social 26.2% from YouTube and Facebook, direct 65%, email 5.2%; the only search term is the brand keyword struggleville, with no non-brand search. Referrals come from xndeals.com 3.71%, maijiahuideals.cn 3.71% and harborfreight.com 0.94%. Returning readers come back through daily direct visits and the email subscription to see new deals.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| 26% | |
| Other | 74% |
Direct + brand search 65%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 100% |
Language
English
Social sources
YouTube, Facebook
Keywords
127 keywords · brand ~65% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| struggleville |
Non-brand queries: ztqaj29, jko8ag7e, nwjwlve6, pnwazb9u
Referring sites
8 referring sites
| Site | Share of referrals |
|---|---|
| xndeals.com | 3.71% |
| maijiahuideals.cn | 3.71% |
| harborfreight.com | 0.94% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Search Engines | 72.25% |
| Marketplace | 22.49% |
| Home and Garden - Other | 0.94% |
| Coupons and Rebates | 0.34% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 240K (3 months)
- Visits MoM
- -22.66%
- Country rank
- United States #46519
- Category rank
- Ecommerce & Shopping/Coupons and Rebates #143
- Bounce rate
- 34.3%
- Pages / visit
- 3.38
- Visit duration
- 00:04:34
- Industry
- Coupons and Rebates
- Top 3 channels
- Direct › Organic Social › Mail (top channel 65%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Long-tail search”
Similar sitessame category, also growing via Social media
FAQ
How many checkout visits does Struggleville get per month?
About 8,140 last month (Similarweb estimate), #484 of 606; the month before was 12,103. Opening checkout is not paying, so this is not revenue.
Where do Struggleville's new users come from?
New-user source: Social media (Organic social). New users mostly come from YouTube, X, Reddit, TikTok and the like Social 26.2% from YouTube and Facebook, direct 65%, email 5.2%; the only search term is the brand keyword struggleville, with no non-brand search. Referrals come from xndeals.com 3.71%, maijiahuideals.cn 3.71% and harborfreight.com 0.94%. Returning readers come back through daily direct visits and the email subscription to see new deals.
How much does Struggleville cost?
Free for readers; earns money from ads and affiliate commissions
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.