quietmoneyUniversity.personaldevelopmentschool
An online attachment theory school founded by Thais Gibson, selling memberships (courses, webinars, community) plus an IAT coach certification; users learn to deal with anxious/avoidant attachment and improve intimate relationships.
Toronto therapiOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: invoice.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- An online attachment theory school founded by Thais Gibson, selling memberships (courses, webinars, community) plus an IAT coach certification; users learn to deal with anxious/avoidant attachment and improve intimate relationships.
- Users
- Adults troubled by anxious or avoidant attachment who want better intimate relationships, and people who want a certification to become coaches
- Positioning
- Focused on the single topic of attachment theory, drawing traffic through the founder's personal brand and a free attachment style test
- Pricing
- Monthly $67 (list price $97), quarterly $169, annual $549; lifetime $1,399, or in 6 installments of $269 / 12 installments of $149 Billing: mixed Free tier: no Source: Existing
- Prices on site
- $67.00/month (shown with $97, SAVE 30%); $169.00/quarter (shown with $297); $549.00/year (shown with $1164); Lifetime upfront $1399.00 (shown with $2399.00); Lifetime 6-month plan $269.00 (shown with $449.00); Lifetime 12-month plan $149.00 (shown with $239.00) (mixed)
- Team
- small team
- Acquisition entry points on site
- app store, press coverage
- Price source
- university.personaldevelopmentschool.com
“"FREE ATTACHMENT QUIZ"; free e-book; "Stay connected and build relationships through our interactive social routines"; App Store badge; "Press & Media"; founder Thais Gibson; "30,000+" enrolments”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Direct 46.1%, referral 38.5%, search 9.2%; non-brand search about 7.4%, with terms such as dismissive avoidant, avoidant attachment and fearful avoidant, and brand keywords at 48%. The only visible referral site is klaviyo.com at 0.68% (marketing emails), social sources are YouTube and X; returning users come back through direct member visits and email.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 7% |
| Other | 93% |
Direct + brand search 48%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 47.33% |
| Indonesia | 38.47% |
| Canada | 4.55% |
| Philippines | 2.67% |
| Germany | 2.52% |
Language
English
Social sources
YouTube, X (Twitter)
Keywords
243 keywords · brand ~48% · organic 93.27% / paid 6.73%
| Similarweb top 5 keywords |
|---|
| dismissive avoidant |
| personal development school |
| avoidant attachment |
| fearful avoidant |
| avoidant attachment style |
Non-brand queries: dismissive avoidant, avoidant attachment, fearful avoidant, avoidant attachment style
Referring sites
4 referring sites
| Site | Share of referrals |
|---|---|
| klaviyo.com | 0.68% |
Referrer categories
| Category | Share of referrals |
|---|---|
| Mental Health | 51.26% |
| Search Engines | 13.77% |
| Business Services | 0.68% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 156.4K (3 months)
- Visits MoM
- -4.49%
- Bounce rate
- 48.48%
- Pages / visit
- 2.96
- Visit duration
- 00:03:38
- Industry
- Romance and Relationships
- Top 3 channels
- Referrals › Direct › Organic Search (top channel 38.52%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Creator or press spark”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does University.personaldevelopmentschool get per month?
About 6,980 last month (Similarweb estimate), #494 of 606; the month before was 102. Opening checkout is not paying, so this is not revenue.
Where do University.personaldevelopmentschool's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Direct 46.1%, referral 38.5%, search 9.2%; non-brand search about 7.4%, with terms such as dismissive avoidant, avoidant attachment and fearful avoidant, and brand keywords at 48%. The only visible referral site is klaviyo.com at 0.68% (marketing emails), social sources are YouTube and X; returning users come back through direct member visits and email.
How much does University.personaldevelopmentschool cost?
Monthly $67 (list price $97), quarterly $169, annual $549; lifetime $1,399, or in 6 installments of $269 / 12 installments of $149
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.