A small Mac/Windows desktop app that hangs a swinging lucky charm (Turkish evil eye, Hamsa, Indian lemon-and-chilli string, etc.) from the top of your screen, sold as a one-time purchase.
Lucky Dangle isOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: buy.stripe.com
“"Post your own and you can earn your money back."; "Dangling in the wild"; "It shows up in screenshots and screen shares."; Lucky ₹777/$7.77, Extra Lucky ₹1,111/$11.11 one-time; maker Karthik Mahadevan”Quote from the site
New-user source: Viral (Built-in sharing). Viral 87.6%: the charm shows up in screenshots and screen shares, and the site encourages users to post and "earn your money back", which drives brand searches (lucky dangle, lucky dangle for mac; brand keywords 87.6%) and direct visits. Search 50.3%, direct 37.3%, referral 7.5%; social includes Instagram, YouTube and X.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| 88% | |
| Other | 12% |
Direct + brand search 88%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| India | 76.66% |
| United States | 20.72% |
| Canada | 1.73% |
| Italy | 0.89% |
English
Instagram, YouTube, X (Twitter)
64 keywords · brand ~88% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| lucky dangle |
| lucky dangle for mac |
| lucky dangle app |
| lucky dongle for windows |
| lucky dangle on mac |
About 3,618 last month (Similarweb estimate), #579 of 606; the month before was 2,336. Opening checkout is not paying, so this is not revenue.
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Viral 87.6%: the charm shows up in screenshots and screen shares, and the site encourages users to post and "earn your money back", which drives brand searches (lucky dangle, lucky dangle for mac; brand keywords 87.6%) and direct visits. Search 50.3%, direct 37.3%, referral 7.5%; social includes Instagram, YouTube and X.
Lucky $7.77 / ₹777 one-time; Extra Lucky $11.11 / ₹1,111 one-time
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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