AI study note tool that turns lecture recordings, files and videos into notes, flashcards, quizzes and mind maps in real time.
Two Beijing higOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“'Try for free'; Creator Program link (/creator-program); Discord link; App Store/Google Play badges”Quote from the site
New-user source: SEO (Non-brand search). Search 45.7%, direct 39%, referrals 9.1%; about 18% of new users come from non-brand search, but the main terms are the Korean brand name '세타웨이브' and the misspelling thewaveai, so it is still effectively brand search. Social from YouTube, Facebook, Instagram; also a creator program and Discord.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| SEO | 18% |
| Other | 82% |
Direct + brand search 66%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| Taiwan | 21.92% |
| Malaysia | 20.6% |
| Korea, Republic of | 13.81% |
| India | 7.46% |
| United States | 7.06% |
English
YouTube, Facebook, Instagram
992 keywords · brand ~66% · organic 94.49% / paid 5.51%
| Similarweb top 5 keywords |
|---|
| thetawave ai |
| thetawave |
| 세타웨이브 |
| theta wave ai |
| thewaveai |
Non-brand queries: 세타웨이브, thewaveai
About 17,192 last month (Similarweb estimate), #194 of 606; the month before was 414. Opening checkout is not paying, so this is not revenue.
New-user source: SEO (Non-brand search). New users mostly come from need-based searches Search 45.7%, direct 39%, referrals 9.1%; about 18% of new users come from non-brand search, but the main terms are the Korean brand name '세타웨이브' and the misspelling thewaveai, so it is still effectively brand search. Social from YouTube, Facebook, Instagram; also a creator program and Discord.
Free $0; Pro $118.80/year (about $0.33/day), 30% off on day one at $83.16; custom campus pricing
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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