A fantasy tabletop RPG with an AI Game Master, playable on the web and iOS/Android, solo or with up to 5 friends.
Targets the tabOne-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“"invite up to 5 friends for free"; "Send one link. They click and they're standing next to you in the tavern."; "Play solo or with the boys in seconds"”Quote from the site
New-user source: Viral (Built-in sharing). Direct 70.7%, search 25.2%, brand keywords 95.9%; input classified as Viral: party invites and multiplayer rooms ('send a link and friends join'). Social sources are Facebook, YouTube and Instagram. Returning users come back via subscriptions and ongoing adventures.
Semrush source breakdown (desktop)
| Attributable new users, last month | Share |
|---|---|
| 4% | |
| 96% |
Direct + brand search 96%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 55.9% |
| France | 13.11% |
| Germany | 7.47% |
| Norway | 6.66% |
| United Kingdom | 6.35% |
Countries (Semrush): United States 39.8%, United Kingdom 13.6%, Norway 7.8%, Germany 6.9%, Australia 6.6%
English
Facebook, YouTube, Instagram
38 keywords · brand ~96% · organic 100% / paid 0%
| Similarweb top 5 keywords |
|---|
| old greg's tavern |
| oldgregstavern |
| old gregs tavern |
| gregs tavern |
| old gregs |
| Category | Share of referrals |
|---|---|
| Computers Electronics and Technology - Other | 61.59% |
About 17,192 last month (Similarweb estimate), #162 of 606; the month before was 18,020. Opening checkout is not paying, so this is not revenue.
New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 70.7%, search 25.2%, brand keywords 95.9%; input classified as Viral: party invites and multiplayer rooms ('send a link and friends join'). Social sources are Facebook, YouTube and Instagram. Returning users come back via subscriptions and ongoing adventures.
First hour free; Adventurer $5 one-time (5 credits); Hero $15/month; Legend $25/month
Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
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