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Oldgregstavern

A fantasy tabletop RPG with an AI Game Master, playable on the web and iOS/Android, solo or with up to 5 friends.

oldgregstavern.com ↗GamesUnited States 55.9%, France 13.11%, Germany 7.47%#162 of 606
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Checkout visits, last month
17,192
#162 of 606
vs prior month
▼ 5%
18,020 → 17,192, gain −828
Website visits, last month
203,300
Similarweb, last month; about 8.5 of every 100 visits reach checkout
Similarweb global rank
196,372
#524 in Games - Other (US)
Take-off year
2025
How it startedPaid adsEarly users bought with ads
New-user source nowViralThe site has invite or share mechanics, and direct plus brand search is the largest source
Growth engineInvite to useYou have to bring others in to use it
Spreads purely by itselfMixed
Targets the tabOne-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

04–6 months ago avg
30K3 months ago
18K2 months ago
17KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
A fantasy tabletop RPG with an AI Game Master, playable on the web and iOS/Android, solo or with up to 5 friends.
Users
Tabletop players who want to play D&D but can't gather a group or a GM, including the 'forever DM' crowd
Positioning
No GM, no scheduling, start a solo session anytime, and one link brings friends into the room
Pricing
First hour free; Adventurer $5 one-time (5 credits); Hero $15/month; Legend $25/month Billing: mixed Free tier: no Source: Available
Prices on site
$5 one-time Adventurer (5 credits) / $15/mo Hero / $25/mo Legend
Acquisition entry points on site
app store
Sharing mechanics
group invites, multiplayer rooms "invite up to 5 friends for free"; "Send one link. They click and they're standing next to you in the tavern."; "Play solo or with the boys in seconds"
“"invite up to 5 friends for free"; "Send one link. They click and they're standing next to you in the tavern."; "Play solo or with the boys in seconds"”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Viral (Built-in sharing). Direct 70.7%, search 25.2%, brand keywords 95.9%; input classified as Viral: party invites and multiplayer rooms ('send a link and friends join'). Social sources are Facebook, YouTube and Instagram. Returning users come back via subscriptions and ongoing adventures.

Last month's traffic sources

Search 25%Social 4%Direct 71%

Semrush source breakdown (desktop)

Five-class attribution

Attributable new users, last monthShare
4%
Viral96%

Direct + brand search 96%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States55.9%
France13.11%
Germany7.47%
Norway6.66%
United Kingdom6.35%

Countries (Semrush): United States 39.8%, United Kingdom 13.6%, Norway 7.8%, Germany 6.9%, Australia 6.6%

Language

English

Social sources

Facebook, YouTube, Instagram

Keywords

38 keywords · brand ~96% · organic 100% / paid 0%

Similarweb top 5 keywords
old greg's tavern
oldgregstavern
old gregs tavern
gregs tavern
old gregs

Referrer categories

CategoryShare of referrals
Computers Electronics and Technology - Other61.59%

Site metrics (Similarweb, last month)

Visits, last 3 months
203.3K (3 months)
Visits MoM
-14.96%
Country rank
United States #59981
Category rank
Games - Other (US) #524
Bounce rate
47.9%
Pages / visit
3.24
Visit duration
00:02:45
Industry
Games
Top 3 channels
Direct › Organic Search › Display (top channel 32.85%)
Semrush monthly visits
3 months ago 630,078 · 2 months ago 313,138 · Last month 505,966 Semrush scale, ~3–4× Similarweb
Semrush organic / paid search visits
13,281 / 0
Semrush source breakdown (desktop)
Direct 61.7%, google.com · Google organic 22.0%, accounts.google.com 4.8%, l.facebook.com 2.3%, reddit.com 1.2%

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Paid ads”

Similar sitessame category, also growing via Viral

FAQ

How many checkout visits does Oldgregstavern get per month?

About 17,192 last month (Similarweb estimate), #162 of 606; the month before was 18,020. Opening checkout is not paying, so this is not revenue.

Where do Oldgregstavern's new users come from?

New-user source: Viral (Built-in sharing). The site has invite or share mechanics, and direct plus brand search is the largest source Direct 70.7%, search 25.2%, brand keywords 95.9%; input classified as Viral: party invites and multiplayer rooms ('send a link and friends join'). Social sources are Facebook, YouTube and Instagram. Returning users come back via subscriptions and ongoing adventures.

How much does Oldgregstavern cost?

First hour free; Adventurer $5 one-time (5 credits); Hero $15/month; Legend $25/month

Dossier confidence: high. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.