quietmoneyMfax
Online fax service for sending and receiving faxes from a phone, computer or browser. Converts PDF/Word/photos to fax, scans via camera, supports signing and editing, and offers dedicated fax numbers.
Octagon Lab, a One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout visits over time
Checkout: checkout.stripe.com
1. Productwhat it sells, to whom, and how it charges
- Product
- Online fax service for sending and receiving faxes from a phone, computer or browser. Converts PDF/Word/photos to fax, scans via camera, supports signing and editing, and offers dedicated fax numbers.
- Users
- US individuals and small businesses that still need to fax (medical, legal, government forms)
- Positioning
- Multi-platform app (4.7 on the App Store) plus direct browser use; free to start, 7-day trial, pitched on simplicity
- Pricing
- Free to start; 7-day free trial; exact prices not found Billing: subscription
- Acquisition entry points on site
- app store
“Free to start; try it free for 7 days”Quote from the site
2. Channelswhere new users come from and what the traffic looks like
New-user source: Other (Direct / referral / email / paid). Paid search is 49.8%, organic search 33.6%, brand keywords only 30.1%. Search terms include competitor faxzero, free fax online, and can you fax things through email, so new users come mainly from paid ads and non-brand search; input category is 'Other' (paid ads counted under Other). Returning users come back via app push notifications for incoming faxes.
Last month's traffic sources
Top channel measured by Similarweb, others estimated by rank
Five-class attribution
| Attributable new users, last month | Share |
|---|---|
| SEO | 13% |
| Other | 87% |
Direct + brand search 30%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Countries
| Country | Share of visits |
|---|---|
| United States | 71.2% |
| Canada | 3.34% |
| Vietnam | 2.36% |
| Brazil | 2.12% |
| India | 1.96% |
Language
English
Keywords
976 keywords · brand ~30% · organic 78.97% / paid 21.03%
| Similarweb top 5 keywords |
|---|
| faxzero |
| mfax |
| online pdf merger |
| can you fax things through email? |
| free fax online |
Non-brand queries: faxzero, online pdf merger
Referrer categories
| Category | Share of referrals |
|---|---|
| Banking Credit and Lending | 69.79% |
| Computers Electronics and Technology - Other | 0.03% |
| Science and Education - Other | 0.03% |
Site metrics (Similarweb, last month)
- Visits, last 3 months
- 124K (3 months)
- Visits MoM
- -2.76%
- Country rank
- United States #80068
- Category rank
- Health/Health - Other #1724
- Bounce rate
- 41.94%
- Pages / visit
- 2.54
- Visit duration
- 00:01:39
- Industry
- Unknown
- Top 3 channels
- Organic Search › Paid Search › Direct (top channel 33.6%)
3. Growth pathhow the first users arrived and what kept it growing
Classification
Basics
Timeline
Growth loop
Revenue and scale clues
Confidence and gaps
Other sites that started via “Paid ads”
Similar sitessame category, also growing via Other
FAQ
How many checkout visits does Mfax get per month?
About 17,192 last month (Similarweb estimate), #156 of 606; the month before was 9,217. Opening checkout is not paying, so this is not revenue.
Where do Mfax's new users come from?
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Paid search is 49.8%, organic search 33.6%, brand keywords only 30.1%. Search terms include competitor faxzero, free fax online, and can you fax things through email, so new users come mainly from paid ads and non-brand search; input category is 'Other' (paid ads counted under Other). Returning users come back via app push notifications for incoming faxes.
How much does Mfax cost?
Free to start; 7-day free trial; exact prices not found
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.