Upload a pet photo to generate pet portraits in many styles (stylish, famous paintings, funny and more), which can be framed and shipped.
UAB Madcom, a 1One-line growth story, compiled by us from public sources; speculation is marked separately below.
Checkout: checkout.stripe.com
“"Free preview • No signup"; "65% off + free shipping"; "Loved by 300,000+ pet parents"”Quote from the site
New-user source: Other (Direct / referral / email / paid). Paid social 36.3%, direct 56.2%; customers are acquired mainly through Facebook ad campaigns, and search terms are mostly brand keywords (frameandtail, 56.2%), so new users are classified as "Other". Returning users mostly buy again as holiday gifts.
Top channel measured by Similarweb, others estimated by rank
| Attributable new users, last month | Share |
|---|---|
| Other | 100% |
Direct + brand search 56%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
| Country | Share of visits |
|---|---|
| United States | 47.77% |
English
48 keywords · brand ~56% · organic 67.32% / paid 32.68%
| Similarweb top 5 keywords |
|---|
| frameandtail |
| frame and tail |
| dog art black and white photo martini |
| dog photo frame |
| uab madcom |
Non-brand queries: dog art black and white photo martini, uab madcom
About 12,894 last month (Similarweb estimate), #246 of 606; the month before was 4,712. Opening checkout is not paying, so this is not revenue.
New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Paid social 36.3%, direct 56.2%; customers are acquired mainly through Facebook ad campaigns, and search terms are mostly brand keywords (frameandtail, 56.2%), so new users are classified as "Other". Returning users mostly buy again as holiday gifts.
Permanently labeled "65% OFF + free shipping"; the actual amounts are not shown on the page and were not found
Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.
The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.
Data through last month. Page updated 2026-10-26.
Scan with WeChat to pay; this page unlocks by itself once paid.
On a phone: save the QR image, then scan it from your photos in WeChat.