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Frameandtail

Upload a pet photo to generate pet portraits in many styles (stylish, famous paintings, funny and more), which can be framed and shipped.

frameandtail.com ↗Marketing & e-commerceUnited States 47.77%#246 of 606
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Checkout visits, last month
12,894
#246 of 606
vs prior month
▲ 174%
4,712 → 12,894, gain +8,182
Website visits, last month
157,386
estimated from global rank; about 8.2 of every 100 visits reach checkout
Similarweb global rank
222,331
Take-off year
2026
How it startedPaid adsEarly users bought with ads
New-user source nowOtherMostly referrals, email or paid, or mostly direct with no clear source
Growth enginePaid adsKeeps buying ads
Spreads purely by itselfNo
UAB Madcom, a 1One-line growth story, compiled by us from public sources; speculation is marked separately below.

Checkout visits over time

04–6 months ago avg
8K3 months ago
5K2 months ago
13KLast month

Checkout: checkout.stripe.com

1. Productwhat it sells, to whom, and how it charges

Product
Upload a pet photo to generate pet portraits in many styles (stylish, famous paintings, funny and more), which can be framed and shipped.
Users
US pet owners buying keepsakes or gifts for their cats and dogs
Positioning
A huge library of style templates with a free preview, permanent deep-discount promotions, and Facebook ads to get going
Pricing
Permanently labeled "65% OFF + free shipping"; the actual amounts are not shown on the page and were not found Billing: one-time Free tier: no Source: Existing
Prices on site
65% OFF (no amounts shown) (per item)
Price source
frameandtail.com
“"Free preview • No signup"; "65% off + free shipping"; "Loved by 300,000+ pet parents"”Quote from the site

2. Channelswhere new users come from and what the traffic looks like

New-user source: Other (Direct / referral / email / paid). Paid social 36.3%, direct 56.2%; customers are acquired mainly through Facebook ad campaigns, and search terms are mostly brand keywords (frameandtail, 56.2%), so new users are classified as "Other". Returning users mostly buy again as holiday gifts.

Last month's traffic sources

Referrals/email/paid 36%Direct 56%Unknown 8%

Top channel measured by Similarweb, others estimated by rank

Five-class attribution

Attributable new users, last monthShare
Other100%

Direct + brand search 56%. Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Countries

CountryShare of visits
United States47.77%

Language

English

Social sources

Facebook

Keywords

48 keywords · brand ~56% · organic 67.32% / paid 32.68%

Similarweb top 5 keywords
frameandtail
frame and tail
dog art black and white photo martini
dog photo frame
uab madcom

Non-brand queries: dog art black and white photo martini, uab madcom

Site metrics (Similarweb, last month)

Visits MoM
+27.78%
Country rank
United States #48604
Bounce rate
54.13%
Pages / visit
6.63
Visit duration
00:02:36
Industry
Unknown
Top 3 channels
Paid Social › Direct › Display (top channel 25.04%)

3. Growth pathhow the first users arrived and what kept it growing

Classification

Basics

Timeline

Growth loop

Revenue and scale clues

Confidence and gaps

🔒 Unlock with ProSee the timeline, growth loop, revenue clues and every source

Other sites that started via “Paid ads”

Similar sitessame category, also growing via Other

FAQ

How many checkout visits does Frameandtail get per month?

About 12,894 last month (Similarweb estimate), #246 of 606; the month before was 4,712. Opening checkout is not paying, so this is not revenue.

Where do Frameandtail's new users come from?

New-user source: Other (Direct / referral / email / paid). Mostly referrals, email or paid, or mostly direct with no clear source Paid social 36.3%, direct 56.2%; customers are acquired mainly through Facebook ad campaigns, and search terms are mostly brand keywords (frameandtail, 56.2%), so new users are classified as "Other". Returning users mostly buy again as holiday gifts.

How much does Frameandtail cost?

Permanently labeled "65% OFF + free shipping"; the actual amounts are not shown on the page and were not found

Dossier confidence: medium. Parts 1 and 2 come from reading the site and Similarweb data; part 3 from public reporting, founder posts, Wayback snapshots, WHOIS and similar, with speculation marked.

The number: checkout visits is Similarweb's estimate of visits from the site to a checkout payment page; opening checkout is not paying, so this is not revenue. Small sites land on fixed buckets.

Data through last month. Page updated 2026-10-26.